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2019 BRONZE

Jamnica - U svakom trenutku

Suočavajući se sa sociodemografskim promjenama na tržištu, agresivnom konkurencijom, promjenama u životnom stilu te strukturi retaila i vlastitog portfelja, prepoznali smo potrebu za repozicioniranjem Jamnice od pića koje olakšava probavu prema piću za razne životne situacije. Pritom smo, brinući o budućnosti, fokus stavili na mlađu ciljnu skupinu koju smo adresirali kreativnim rješenjima i prilagođenim media mixom. Kampanja je premašila postavljene ciljeve u domenama brend indikatora, penetacije kategorije, zamijećenosti i sviđanja te je povećala volumene u taktički važnom formatu 1L PET, kao i ukupne u peirodu za vrijeme i nakon kampanje.

Brand: Jamnica
Client: Jamnica d.d.
Agency: ZOO agencija
Language: Croatian

2019 BRONZE

Dayfresh Flavoured Milk

Flavored milk is a small segment within packaged dairy. To grow, the way forward wasn’t to grab a greater share of a smaller pie. Growing kids don’t like milk thinking it to be kiddish rather they opt for more “in” drinks with the youth. Competing with energy drinks and sodas wasn’t easy. We needed to transform the category. To do so, we positioned Dayfresh FM as a ‘cool’ drink for the youth. Our efforts paid off. We gained a 222% volume growth and were well differentiated on all coolness attributes

Brand: Dayfresh Flavoured Milk
Client: Dairyland Ltd.
Agency: Firebolt63 (pvt.) Ltd.
Language: English

2019 BRONZE

Coke & Music 2017

Coca-Cola has been exploring the music platform effectively for a decade now, through Coke Studio. However, this was not directly proportional to the transactions. Starting this year, the brand initiated a parallel campaign celebrating Pakistani music, through all mediums available. This impact was phenomenal in terms of recruitment and driving the BLS score to an all-time high.

Brand: Coke & Music 2017
Client: Coca Cola Pakistan
Agency: Ogilvy Pakistan
Language: English