Beverages
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2023 BRONZE
Sweet Talk
The rapid price increase of the 3in1 coffee mixes related to the sugar taxation resulted in a decline in the market value. Nescafe reverted the trend by focusing on the sugarless variant. We repositioned the 2in1 from a healthier option to a customize-your-sweetness solution. In the Arab culture, people love a casual sweet talk over a cup of coffee. Sometimes, it feels too sweet. We entertained Saudis, Kuwaitis, and Emiratis with the idea that if you cannot control the sweetness of your conversation, do it with your coffee.
Brand:
Nescafe 2in1
Client:
NESCAFÉ MIDDLE EAST
Agency:
Fullstop
Language:
English
2023 BRONZE
The Pepsi World Cup Nutmeg
Pepsi's campaign during the 2022 World Cup transcended typical sponsorship battles. With exclusive access to football legends like Messi and Ronaldinho among others, Pepsi brought the stars to the fans' turf, allowing them to play alongside their idols. This audacious move resonated effectively with the region's youth, creating an unforgettable cultural moment. The playful tone and breathtaking executions won attention, increasing spontaneous awareness and affinity, solidifying Pepsi's status as the beverage of choice during and after the World Cup.
Brand:
Pepsi
Client:
PepsiCo AMESA
Agency:
Publicis Groupe - Leo Burnett Middle East (United Arab Emirates)
Language:
English
2023 GLOBAL GRAND CONTENDER
Heavily Accented
In Spain exists discrimination against certain ways of speaking, specially in in Andalusia, where Cruzcampo was born. In the last years, this discrimination was affecting to its quality perception. So Cruzcampo needed to move two steps forward and recover its iconic image with a rich strategic territory and a powerful bran idea “Heavily Accented”. The campaign has become a "cultural phenomenon" and the brand has never achieved so much repercussion before: significant increment of its brand power, +180 KOL share the campaign for free, generation of multitude debates in media…
Brand:
Cruzcampo
Client:
Heineken
Agency:
Ogilvy
Language:
English
FINALISTS
Coca-Cola
We’re Going to Need More Santas: Coca-Cola Rediscovers the Spirit of Christmas
Fuze Tea
Fuze Tea Made of Fusion
Barista
Black & White Lebanon
