Beverages
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PROGRAM
2024 SILVER
7up - Brand Restage (Identity, Positioning & Promotion Mix)
Delivered on the objective of successfully transitioning a legacy brand to berelevant with Gen-Z via a holistic refresh across brand identity, brand POV and brand experiences. At the time of immense inflationary pressures and the Carbonated Soft Drinks category on a decline, 7up has held its ground, gaining market share and significant gains on brand imagery & affinity.
Brand:
7up
Client:
PepsiCo
Agency:
Alt Story (Pvt.) Ltd.
Language:
English
2023 GOLD
Forever Rungful
The campaign sets an outstanding example of effectiveness that identified a compelling insight of youth and anchored it in product truth. ‘Forever Rungful’ resonated strongly with youth, reminding them to not drown their playful side in this over-serious world, successfully driving brand relevance by tapping into a heartfelt tension. What makes it stand out is how the power of playfulness was cohesively manifested across touchpoints, driving engagement, while delivering on positive business growth. This strategic approach to creativity helped Fanta over-achieve on all targets and rekindle the brand love.
Brand:
Fanta
Client:
Coca Cola
Agency:
Adcom Pvt. Ltd.
Language:
English
FINALISTS
Coca-Cola
We’re Going to Need More Santas: Coca-Cola Rediscovers the Spirit of Christmas
Fuze Tea
Fuze Tea Made of Fusion
Barista
Black & White Lebanon
