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2023 BRONZE

The Pepsi World Cup Nutmeg

Pepsi's campaign during the 2022 World Cup transcended typical sponsorship battles. With exclusive access to football legends like Messi and Ronaldinho among others, Pepsi brought the stars to the fans' turf, allowing them to play alongside their idols. This audacious move resonated effectively with the region's youth, creating an unforgettable cultural moment. The playful tone and breathtaking executions won attention, increasing spontaneous awareness and affinity, solidifying Pepsi's status as the beverage of choice during and after the World Cup.

Brand: Pepsi
Client: PepsiCo AMESA
Agency: Publicis Groupe - Leo Burnett Middle East (United Arab Emirates)
Language: English

2023 GLOBAL GRAND CONTENDER

Heavily Accented

In Spain exists discrimination against certain ways of speaking, specially in in Andalusia, where Cruzcampo was born. In the last years, this discrimination was affecting to its quality perception. So Cruzcampo needed to move two steps forward and recover its iconic image with a rich strategic territory and a powerful bran idea “Heavily Accented”. The campaign has become a "cultural phenomenon" and the brand has never achieved so much repercussion before: significant increment of its brand power, +180 KOL share the campaign for free, generation of multitude debates in media…

Brand: Cruzcampo
Client: Heineken
Agency: Ogilvy
Language: English

2022 GLOBAL GRAND

Icnocuícatl

Victoria beer is a brand that year after year talks about one of the most deeply rooted traditions in Mexicans: The Day of the Dead. But 2020 was a complicated year for everyone because of the COVID-19 pandemic, we found that people couldn’t say goodbye to their loved ones because of the restrictions. Faced with this individual duel, Victoria Beer created a platform to help Mexicans say goodbye.

Brand: Cerveza Victoria
Client: AB InBev (Mexico)
Agency: Ogilvy Mexico
Language: English