Coca Cola

Beste Erner, Creative Strategy Senior Manager Flavor
Artemis Celiksan, Creative Strategy Senior Manager
Ahmad Mukhtar, Creative Strategy Senior Manager
Mavra Khan, Creative Strategy Senior Manager
muhammad ali khan, Creative Strategy Senior Manager Flavor
Ahmad Wahab Shah, Marketing Director

Adcom Pvt. Ltd. *Lead Agency

Mujtaba Mirza, Associate account director
Awais Dhakan, Head Of Digital
Raj Kheraj, Digital & UX Manager
Bilal Alavi, Creative Director
Sibtain Shabbir, Senior Creative Manager
Sumair Jokhio, Business Director
Ezza Syed, Creative Manager
Osama Haseeb Khan, Creative Director - Design
Zeeshan Jillani, Creative Director

Brandbuzz

MediaCom Pakistan

The campaign sets an outstanding example of effectiveness that identified a compelling insight of youth and anchored it in product truth. ‘Forever Rungful’ resonated strongly with youth, reminding them to not drown their playful side in this over-serious world, successfully driving brand relevance by tapping into a heartfelt tension. What makes it stand out is how the power of playfulness was cohesively manifested across touchpoints, driving engagement, while delivering on positive business growth. This strategic approach to creativity helped Fanta over-achieve on all targets and rekindle the brand love.