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2019 BRONZE

CALL IT COCA-COLA

Coca-cola started the year with a challenging objective which is to develop a major "come back" for the brand since CSD drinks were mainly associated to the competition name which affected the purchasing power & the teens (target) perspectivemoreover the challenge here became that the competition now is any relevant or entertaining content so the idea had to emerge from the target's relevancy perspective by developing a tune that can top any benchmarks & launch it with a full fledged campaign that showcased the brand's experience and consumers relevancy

Brand: COCA-COLA
Client: Coca-Cola Egypt
Agency: MAHDYS
Language: English

2019 BRONZE

Laško Bet

"The Bet" campaign is a continuation of a successful "Duel" campaign. In 2017, Cimirotić and Tavares battled for the bottle of Laško in the football-themed campaign. Both have fought in what they know best – showing their skills with impossible trick shots. The key challenge of the long-term communication platform was the change in the perception of young beer drinkers and the consolidation of emotional links between the brand and young people as a target group, and the continued growth of the market share with the unchanged price policy, which we also achieved.

Brand: Laško
Client: Pivovarna Laško Union d. o. o.
Agency: Luna \TBWA
Language: Slovenian

2018 GOLD

I don’t give a Pipi

Pipi nije običan sok, Pipi je more, Dalmacija i ljeto. I zato smo ovom kampanjom željeli pokazati da je uživanje u ljetu, moru i suncu ono što Pipi i danas čini posebnom. Najveći izazov bio je osmisliti novo pozicioniranje i branding koji će vratiti stare, a istovremeno privući nove obožavatelje. Rješenje je proizašlo iz jedinstvenog ljetnog mindseta, trenutaka potpune bezbrižnosti, kad imaš svoj đir… i boli te Pipi! Uz izvrsne rezultate kampanje, «boli me Pipi» je postao glavni potpis ljeta te fraza koja najbolje opisuje filozofiju potpune bezbrižnosti.

Brand: PIPI
Client: Dalmacijavino Split
Agency: Imago reklamna agencija
Language: Croatian