Beverages
FILTER BY:
PROGRAM
2022 GOLD
Milaap: Two worlds divided by one sport, brought together by one blend
In UAE’s tea category (dominated by goliaths), Project Chaiwala (a small homegrown brand) focused on growing share-of-heart to grow share-of-wallet with Indians and Pakistanis. We focused on a passion point that was common but divisive: Cricket. A sport t
Brand:
Project Chaiwala
Client:
Project Chaiwala
Agency:
Publicis Groupe - Leo Burnett Middle East
Language:
English
2022 SILVER
For mothers AND others!
In Ramadan amidst growing competition in Egypt, Juhayna needed to increase market share by overcoming image-related and quality-related misperceptions. The insight? All children featured in Juhayna’s ads previously with their moms, were now grown-up but h
Brand:
Juhayna
Client:
Juhayna
Agency:
Publicis Groupe - Leo Burnett Middle East
Language:
English
2022 BRONZE
Tapal Green Tea | Khanay Kay Baad Tapal Green Tea Please
Tapal green tea went on a battle against the tide, while the category growth was in decline the brand managed to achieve whopping double digit growth over last year. This was only possible by increasing the size of the pie and speaking to consumers who were not initially a part of the consideration set. By building post-meal consumption usage, Tapal Green Tea was successfully able to expand its audience and cater to a wide range of consumers.
Brand:
Tapal Green Tea
Client:
Tapal Tea
Agency:
IAL SAATCHI & SAATCHI
Language:
English
FINALISTS
Coca-Cola
We’re Going to Need More Santas: Coca-Cola Rediscovers the Spirit of Christmas
Fuze Tea
Fuze Tea Made of Fusion
Barista
Black & White Lebanon
