Beverages
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2022 GLOBAL GRAND
Icnocuícatl
Victoria beer is a brand that year after year talks about one of the most deeply rooted traditions in Mexicans: The Day of the Dead. But 2020 was a complicated year for everyone because of the COVID-19 pandemic, we found that people couldn’t say goodbye to their loved ones because of the restrictions. Faced with this individual duel, Victoria Beer created a platform to help Mexicans say goodbye.
Brand:
Cerveza Victoria
Client:
AB InBev (Mexico)
Agency:
Ogilvy Mexico
Language:
English
2021 SILVER
SUGAR BREAKUP
NESCAFE 3in1 was under threat in KSA, where authorities levied a 50% sugar tax leading to a clear price increase. The solution? NESCAFE 2in1: exactly the same as 3in1, with no sugar. Our ‘Sugar Breakup’ campaign brought ‘SUGAR’ to life and dramatized its sorrow for ‘breaking up’ with coffee. Our campaign became a hit, and effectively navigated the threat of the excise tax, allowing us to stay in the lead with 188% sales growth, 33% market share growth, and a 7% increase in Absolute cups of NESCAFE mixes.
Brand:
NESCAFÉ 2IN1
Client:
NESCAFÉ MIDDLE EAST
Agency:
Publicis Middle East
Language:
English
2021 SILVER
Love At First Sip
Bringing together that feeling of the first sip of coffee post the Iftar meal to life by merging it with the dramatic series we see after Iftar as we sip our coffees via a Branded Hashtag Challenge themed: Love At First Sip
Brand:
Starbucks
Client:
Starbucks MENA Division of Alshaya Group L.L.C
Agency:
Tiktok
Language:
English
FINALISTS
Coca-Cola
We’re Going to Need More Santas: Coca-Cola Rediscovers the Spirit of Christmas
Fuze Tea
Fuze Tea Made of Fusion
Barista
Black & White Lebanon
