Beverages
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2018 GOLD
Cerveza Cristal
Para la segunda mitad del 2017, Cristal debía seguir liderando el crecimiento de la categoría; sin embargo, se encontraba ante un gran reto: un incremento de precio de +12.5%.
Aunque la selección estaba 7ma en la clasificatoria, mostraba un renovado nivel de unión.
Cristal reactivó su plataforma fútbol y acompañó el proceso del equipo que recogía los valores del barrio y evidenciaba el propósito de la marca: Demostrar que unidos se pueden lograr grandes cosas.
Esto reforzaría la conexión con el target, asegurando el crecimiento pese al alza de precio.
Brand:
Tenemos Barrio, Tenemos Mundial
Client:
AB Inbev
Agency:
Young & Rubicam
Language:
Spanish
2018 SILVER
How questioning the unquestionable breathed new life into Canadian Club
By treating ‘Over Beer?’ as a big culturally-provocative idea, not just a bumper sticker, Canadian Club became the catalyst for all Australians to question the unquestionable: is it time to ditch our cultural commitment to beer? By asking ‘The Big Question’, Canadian Club took it to a whole new level, leaving the category in its dust – achieving an incremental +$35M value sales uplift year-on-year, growing drinkers at 3-times the category, delivering an ROI of $3.12 in incremental profit for every marketing dollar spent. Best of all; Canadian Club overtook Bundaberg Rum in value sales for the first time in history.
Brand:
Canadian Club
Client:
Beam Suntory
Agency:
The Monkeys
Language:
English
2018 SILVER
Moms and dads rule
Prijateljstva koja traju cijeli život su najčešće ona prijateljstva koja uzimamo zdravo za gotovo i nerijetko zanemarujemo. Ovom kampanjom pozivamo Žujine fanove da popiju jednu s onima koji su bezuvjetno i nepokolebljivo uz njih cijeloga života. Ključni izazov postavljen pred kampanju je bio održati ili blago povećati tržišni udio u Retail segmentu prije i tijekom izuzetno kompetitivnog blagdanskog dijela godine. Kampanja je premašila sve zadane ciljeve.
Brand:
Ozujsko pivo
Client:
Zagrebacka pivovara
Agency:
BBDO Zagreb
Language:
Croatian