Beverages
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2019 BRONZE
Dayfresh Flavoured Milk
Flavored milk is a small segment within packaged dairy. To grow, the way forward wasn’t to grab a greater share of a smaller pie. Growing kids don’t like milk thinking it to be kiddish rather they opt for more “in” drinks with the youth. Competing with energy drinks and sodas wasn’t easy. We needed to transform the category. To do so, we positioned Dayfresh FM as a ‘cool’ drink for the youth. Our efforts paid off. We gained a 222% volume growth and were well differentiated on all coolness attributes
Brand:
Dayfresh Flavoured Milk
Client:
Dairyland Ltd.
Agency:
Firebolt63 (pvt.) Ltd.
Language:
English
2019 BRONZE
Coke & Music 2017
Coca-Cola has been exploring the music platform effectively for a decade now, through Coke Studio. However, this was not directly proportional to the transactions. Starting this year, the brand initiated a parallel campaign celebrating Pakistani music, through all mediums available. This impact was phenomenal in terms of recruitment and driving the BLS score to an all-time high.
Brand:
Coke & Music 2017
Client:
Coca Cola Pakistan
Agency:
Ogilvy Pakistan
Language:
English
2019 BRONZE
CALL IT COCA-COLA
Coca-cola started the year with a challenging objective which is to develop a major "come back" for the brand since CSD drinks were mainly associated to the competition name which affected the purchasing power & the teens (target) perspectivemoreover the challenge here became that the competition now is any relevant or entertaining content so the idea had to emerge from the target's relevancy perspective by developing a tune that can top any benchmarks & launch it with a full fledged campaign that showcased the brand's experience and consumers relevancy
Brand:
COCA-COLA
Client:
Coca-Cola Egypt
Agency:
MAHDYS
Language:
English
FINALISTS
Coca-Cola
We’re Going to Need More Santas: Coca-Cola Rediscovers the Spirit of Christmas
Fuze Tea
Fuze Tea Made of Fusion
Barista
Black & White Lebanon
