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2019 BRONZE
Laško Bet
"The Bet" campaign is a continuation of a successful "Duel" campaign. In 2017, Cimirotić and Tavares battled for the bottle of Laško in the football-themed campaign. Both have fought in what they know best – showing their skills with impossible trick shots. The key challenge of the long-term communication platform was the change in the perception of young beer drinkers and the consolidation of emotional links between the brand and young people as a target group, and the continued growth of the market share with the unchanged price policy, which we also achieved.
Brand:
Laško
Client:
Pivovarna Laško Union d. o. o.
Agency:
Luna \TBWA
Language:
Slovenian
2018 GOLD
I don’t give a Pipi
Pipi nije običan sok, Pipi je more, Dalmacija i ljeto. I zato smo ovom kampanjom željeli pokazati da je uživanje u ljetu, moru i suncu ono što Pipi i danas čini posebnom. Najveći izazov bio je osmisliti novo pozicioniranje i branding koji će vratiti stare, a istovremeno privući nove obožavatelje. Rješenje je proizašlo iz jedinstvenog ljetnog mindseta, trenutaka potpune bezbrižnosti, kad imaš svoj đir… i boli te Pipi! Uz izvrsne rezultate kampanje, «boli me Pipi» je postao glavni potpis ljeta te fraza koja najbolje opisuje filozofiju potpune bezbrižnosti.
Brand:
PIPI
Client:
Dalmacijavino Split
Agency:
Imago reklamna agencija
Language:
Croatian
2018 GOLD
Cerveza Cristal
Para la segunda mitad del 2017, Cristal debía seguir liderando el crecimiento de la categoría; sin embargo, se encontraba ante un gran reto: un incremento de precio de +12.5%.
Aunque la selección estaba 7ma en la clasificatoria, mostraba un renovado nivel de unión.
Cristal reactivó su plataforma fútbol y acompañó el proceso del equipo que recogía los valores del barrio y evidenciaba el propósito de la marca: Demostrar que unidos se pueden lograr grandes cosas.
Esto reforzaría la conexión con el target, asegurando el crecimiento pese al alza de precio.
Brand:
Tenemos Barrio, Tenemos Mundial
Client:
AB Inbev
Agency:
Young & Rubicam
Language:
Spanish
FINALISTS
Coca-Cola
We’re Going to Need More Santas: Coca-Cola Rediscovers the Spirit of Christmas
Fuze Tea
Fuze Tea Made of Fusion
Barista
Black & White Lebanon
