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Johnnie Walker
Johnnie Walker: Putting the Walk back in Keep Walking

RAN IN: Africa & Middle East,Asia Pacific,Europe,Latin America & the Caribbean (includes Mexico),North America (US & Canada)

CLIENT
Diageo Global

Ozlem Robiliard, VP Global Planning
Chris Goddard, Global Marketing VP - Johnnie Walker
Matthew Balmforth, Global Marketing Manager - Johnnie Walker

AGENCY
Anomaly London *Lead Agency

Camilla Harrisson, CEO
Ant Harris, Co Head of Strategy
Leanne Amann, Group Creative Director
Ellie Harriman, Group Business Head
Behrad Taherparvar, Head of Design


PHD


Osman Junaid, Global Strategy Lead
Hanna Lubin, Global Strategy Director
Toby Adamson, Global Client Partner


Smarts


Colin Corbridge, PR Group Head of Creative & Strategy


SUMMARY

Keep Walking, a once iconic platform about ‘progress’, had lost its relevance, impacting volume and value sales globally. Looking back at what had made Keep Walking iconic in the first place, the future of Johnnie Walker was found digging deeper into what ‘progress’ means today. With a new definition of progress, Johnnie Walker re-established the power of Keep Walking, making it relevant again to the next generations of whisky drinkers, reversing eight years of decline in one year and delivering a profit ROI of €250Mn globally.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Paid,OOH – Billboards,OOH – Other Outdoor,TV

Language: English