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Pepsi
Pepsi - Product (New Stronger Pepsi)

RAN IN: Pakistan

CLIENT
Pepsi


AGENCY
Alt Story (Pvt.) Ltd. *Lead Agency



Cheil Worldwide *Lead Agency



Starcom Pakistan



BBDO Pakistan



SUMMARY

Pepsi had to land two key messages effectively at the same time: 1. New Product (New Stronger Pepsi)2. New Positioning (Why Not Meri Jaan) The positioning 'Why Not Meri Jaan' had become a part of pop culture, driving unprecedented top-of-mind recall for a Pepsi positioning platform.So it was critical to implement an equally-robust product campaign to generate trial behind the transformative 'product-news' of the NEW tastier and fizzier STRONGER PEPSI.The efforts yielded breakthrough results, with Pepsi gaining market share for the first time in 15 years.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Content Promotion,Digital Mktg. – Influencers,Digital Mktg. – Mobile,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,OOH – Billboards,Packaging & Product Design,TV

Language: English