CLIENT
Friesland Campina
Faisal Razi, Marketing Director
Faisal Amanat Khan, General Manager - Family Nutrition
Maha Shariq, Assistant Brand Manager - Flavoured Milk
Saeed Durrani, Brand Manager - Olper's
Ammar Sohail, Assistant Brand Manager - Olper's
Meerub Rehan, Management Trainee
Nabeel Ahmad, Marketing Services Manager
Rubina Asad, Digital, Media, Insights Manager
Hiba Siddiqi, Manager Category Insights
Osama Khan, AM Insights
Sarah Kamal, Brand Activations Executive
Rafay Naeem, Shopper Marketing Manager
Abbas Zia, Shopper Marketing Manager
Umar Bhatti, Development Specialist
Ahmad Moghal, Manager Development
AGENCY
Kiran Yazdani, ECD
Sumair Jokhio, Business Director
Rabia Shafay, Associate Creative Director
Ayesha Faridudin, Director Strategy
Sohaib Kazmi, Sr. Account Director
Brainchild Communications *Lead Agency
Mustafa Daud, Senior Manager - Media Buying
Anum Matri, Portfolio Director
Aisha Randhawa, Business Lead - PR
Zoha Kazim Zaidi, Senior Media Planner
Lalain Rizvi, Media Planner
Ahmed Mujtaba, Account Lead
Tooba Khan, Group Account Manager
Neilsen
Bullseye Communications
Active Media
SUMMARY
Flavoured Milk category was small because of lack of association with a relevant consumption occasion and an established consumer-need. Flavoured Milk was seen as just another beverage, an alternate to juices and drinks.
Through category entry points research, Olper’s identified most relevant consumption occasion and need, i.e.Tasteful Nutrition in Morning-School-Breaks, which became basis for our new campaign.
The launch, touching across all relevant touch-points, has carved sharp positioning for Olper’s Flavoured Milk & the category, which evident from its outstanding performance across KPIs,setting up category on path of sustainable growth.
