Brand Experience

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2019 BRONZE

Buick 10 Million Big Winners —— 10 Million Free Billboards

Buick has launched in China for 20 years until 2018, with total sales exceeding 10 million. The brand take this opportunity to thank the vehicle owners for its 20-year support to Buick.
"10 million" was not only the number, but also the deepest blessing and rewards for the present and potential vehicle owners.
We made these ubiquitous Buick vehicles become the protagonists of the “10 Million Big Winners”campaign, and had converted each car into a custom-made exclusive lottery ticket through the popular mobile photo-shooting behavior.

Brand: Buick
Client: SGM
Agency: Hylink Shanghai
Language: Mandarin

2019 BRONZE

Cathay Pacific Nobody Does Rugby Sevens Like Hong Kong

Whilst HK7s garnered huge support internationally and amongst the city’s expatriate community, the event and sport is not widely supported by Hongkongers. In order to make the campaign ownable by Hongkongers, we leveraged the unique living textures of the city and made the event and Hong Kong culture inseparable. ‘Nobody does Sevens like Hong Kong’ is an integrated campaign with three short films supported by digital, social and out-of-home activations, that highlights Cathay’s role in fusing the spirit of HK and Rugby7s to locals and visitors alike.

Brand: Cathay Pacific 2019 Hong Kong Sevens Campaign
Client: Cathay Pacific Airways Limited
Agency: Leo Burnett (Hong Kong)
Language: English

2019 BRONZE

The Human Network

DHL wanted to relate to the individual consumer, and not just be perceived as a service for businesses.
By showing that they were the only mean to reach Salah, they reminded people of the importance of a real human connection, and the sentimental value of a real gift versus a post or like on social media.
With over $3 million in organic PR, and over a million organic views in less than 48 hours, the campaign created a buzz that left an impression on 90 million and connected with them.

Brand: DHL
Client: DHL
Agency: JWT Cairo
Language: English