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Electrification
Let's write the future.

RAN IN:

CLIENT
ABB Asea Brown Boveri Ltd

AGENCY
Serviceplan *Lead Agency

Christian Baertschi, CEO
Nadine Stüssi, Account Manager
Muriel Laporta Asté, Group Account Director
Aline Litchenhaus, Account Director
Laura Besselaar, Account Executive
Jan Krohn, Senior Copywriter
Nicolas Gspan, Account Manager
Raul Serrat, Executive Creative Director
Henry Clarke, Copywriter
Denis Schwarz, Art Director
Michael Kathe, Creative Director
Tizian Lienhard, Graphic Design


Globeone

Carina Hauswald, Managing Partner
Sebastian Hepp, Strategy Director
Carolin Müller, Consultant


Serviceplan Sponsoring & Cooperations GmbH & Co.


Standing Ovation AG


SUMMARY

To position ABB as a pioneering leader in electrification, we made ABB’s barely visible products tangible and the topic of electrification emotional. How? We partnered with Formula E to demonstrate that ABB is committed to and excited about a sustainable future. With the ABB FIA Formula E Championship, ABB could not only showcase the future of electrification but also share the fun of a racing event with its target group. An electrifying success all around.

CASE VIDEO


Hero Medium: SPONSORSHIP

Medium Featured On Video: BRANDED CONTENT,EVENTS,INTERACTIVE/ONLINE,INTERNAL MARKETING,OOH,PR,PRINT,PROFESSIONAL ENGAGEMENT,SOCIAL MEDIA,SPONSORSHIP,CUSTOMER EXPERIENCE

Audience: 1) Infrastructure providers, 2) Manufacturers of mobility solutions

Objectives: Build, change corporate image

Type: Business to Business

Language: English