Brand Experience

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2019 BRONZE

Ben jezelf van graaien naar bewustzijn

Ik ben niet van prijsvechten met nieuwe toestellen en oneindige bundels. De nieuwe generatie Ben staat voor een zelfbewuste consuminder-mentaliteit. Die deel ik met alle mensen die ook blij worden van bewust wat minder met je mobiel bezig zijn. Dat was de afgelopen jaren consistent mijn tegendraadse en zelf relativerende antwoord op de toenemende telecomgekte. Want ‘ik’ ben niet het belangrijkste, dat ben jij zelf nog altijd! Ben jezelf. Waardoor meer mensen Ben-klant wilden worden, zijn én blijven. In 4,5 jaar tijd werd Ben 2 keer zo groot.

Brand: BEN
Client: Tele2
Agency: DDB Unlimited
Language: Dutch

2019 BRONZE

Let's write the future.

To position ABB as a pioneering leader in electrification, we made ABB’s barely visible products tangible and the topic of electrification emotional. How? We partnered with Formula E to demonstrate that ABB is committed to and excited about a sustainable future. With the ABB FIA Formula E Championship, ABB could not only showcase the future of electrification but also share the fun of a racing event with its target group. An electrifying success all around.

Brand: Electrification
Client: ABB Asea Brown Boveri Ltd
Agency: Serviceplan
Language: English

2019 BRONZE

Mengniu YouyiC When & Where Adventure Campaign

Under the sun, around the corner, shake legs, drink YouyiC. In the moonlight, beside the road, eat melon, drink YouyiC. The above scenes originated from Mengniu YouyiC When & Where Adventure Campaign. In 2019, YouyiC live lactobacillus drink was always associated with scenes about eating. Mengniu hoped to introduce YouyiC to more scenes and times of drinking. In pre-campaign period, we classified the contents by time, place and event, through sketching on bottle body as people like. By scanning the bottle, people can enter into the “Adventure Challenge” on Douyin. The star endorser’s demonstration and plenty of UGC contents successfully brought YouyiC to various unimaginable scenes and times, which broke through from eating domain. It attracted a vast number of people to participate and win product coupons. People’s participation broke new records. The campaign boosted online sales, and made a sales explosion of YouyiC compared with the same period before.

Brand: Mengniu YouyiC
Client: Mengniu Dairy(Group)Co.,Ltd.
Agency: Hylink Beijing
Language: Mandarin