Brand Experience

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2019 SILVER

The Force of Love

The aging population caused lots of social issues and it has been jeopardizing the disadvantaged elderly in Taiwan.
7-ELEVEN has long been concerned about the disadvantaged elders and want to call out to the young generation to donate positively, improve the quality of disadvantaged elderly’s life.

In order to put 7-ELEVEN's ideal into practice, the creative team comes up with an idea, “Senior social issues are like monsters, we call out to all youngsters to go full hands on to beat them down!”. And created the world's first “The Force of Love” donation box. Incarnating 10 most serious social issues of the elderly as 10 monsters and combined with the unique shaped donation box.
Ordinary donation suddenly became extraordinary. Instead of putting coins in the donation box, people need to use both of their arms to wrestle with the monsters. Thus, people are not simply donating their money, but at the same time, they are positively defeating the social issues. This certainly attracted young generation to challenge, greatly increasing the frequency of donations and also inspired the young generation to pay more attention to the social issues of the elderly. They have also highly recognized the determination of 7-ELEVEN to actively improve the issue of lonely society.

Brand: 7-ELEVEN Taiwan CSR
Client: 7-ELEVEN
Agency: ADK TAIWAN
Language: Mandarin

2019 SILVER

Twix Face Off

The long-run Twix ‘Pick a Side’ debate of ‘left or right’ had become stale in the eyes of Saudi youth. We created a brand experience in the ‘Twix Face Off’ application with a resonant insight that would appeal to the ‘selfie obsessed’ consumer, after all everyone picks a best side when it comes to their camera angle. Our experience revived relevance of our ‘pick a side’ brand platform. Twix Face Off led to an increase in consumer engagement with 3x better performance compared to previous campaigns & 14% sales increase.

Brand: Twix
Client: Mars GCC
Agency: Impact BBDO Dubai
Language: English

2019 SILVER

Ferrero Rocher - Mother's Day

As key players in the praline category focus on high purchase seasonal occasions like Ramadan, Ferrero Rocher wanted to deliver on more emotionally driven occasions. Pralines held an insignificant role during Mother's Day and Rocher wanted to change that. By launching a completely unconventional, breakthrough idea the brand was able to trigger consumers to express their love in a sentimental way that isn't product centric. The campaign was an evident success as the brand witnessed an uplift in emotional perception and an increase in market share.

Brand: Ferrero Rocher
Client: Ferrero Gulf
Agency: Leo Burnett
Language: English