Brand Experience

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2019 SILVER

Twix Face Off

The long-run Twix ‘Pick a Side’ debate of ‘left or right’ had become stale in the eyes of Saudi youth. We created a brand experience in the ‘Twix Face Off’ application with a resonant insight that would appeal to the ‘selfie obsessed’ consumer, after all everyone picks a best side when it comes to their camera angle. Our experience revived relevance of our ‘pick a side’ brand platform. Twix Face Off led to an increase in consumer engagement with 3x better performance compared to previous campaigns & 14% sales increase.

Brand: Twix
Client: Mars GCC
Agency: Impact BBDO Dubai
Language: English

2019 SILVER

Ferrero Rocher - Mother's Day

As key players in the praline category focus on high purchase seasonal occasions like Ramadan, Ferrero Rocher wanted to deliver on more emotionally driven occasions. Pralines held an insignificant role during Mother's Day and Rocher wanted to change that. By launching a completely unconventional, breakthrough idea the brand was able to trigger consumers to express their love in a sentimental way that isn't product centric. The campaign was an evident success as the brand witnessed an uplift in emotional perception and an increase in market share.

Brand: Ferrero Rocher
Client: Ferrero Gulf
Agency: Leo Burnett
Language: English

2019 BRONZE

HKTB Sham Shui Po

Part of the Hong Kong government’s strategy to encourage visitors to explore the city beyond the traditional tourist areas, Sham Shui Po was positioned as a place of local charm. In Cantonese, Sham Shui Po sounds like “SUM SUI BO” – translated as Treasures of the Heart. Hong Kong Tourism Board took the real stories of Sham Shui Po and created a series of short films titled, “Treasures of the Heart”. To decode Sham Shui Po’s maze of hidden secrets, QR Codes were created with treasures found in the neighbourhood.

Brand: Tourism
Client: Hong Kong Tourism Board
Agency: Grey Hong Kong
Language: English