Brand Experience

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2018 GOLD

IKEA Po Sasiedzku

The challenge was to build trust in IKEA before opening Lublin store. We knew that traditional media would't work. The aim was to find opportunities to dialogue with inhabitants, build interest online, and turn it into a contribution to increase visits and sales amount. We've decided that we'll introduce IKEA as a new neighbor - we will welcome and invite others to our home. That is why we've opened IKEA Po Sąsiedzku - a Swedish, homely space in which everyone can feel good and get to know the brand.It worked!

Brand: IKEA Po Sasiedzku
Client: IKEA
Agency: Agencja Warszawa
Language: Polish

2018 GOLD

Made Possible By Melbourne

The University of Melbourne conducts world-changing research but the people of Melbourne didn’t know. Publishing research raises awareness, but we had to publish this research in a new and interactive way to increase research investment significantly. We turned an entire city into an exhibition by showcasing the world-changing research, re-imagining outdoor media and bringing it to life with a mobile audio guide. This brought the brand alive to people and allowed them to experience what has been Made Possible by Melbourne, leading to an increase in research enquiries.

Brand: University of Melbourne
Client: University of Melbourne
Agency: McCann Melbourne
Language: English