Brand Experience

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2019 BRONZE

The Human Network

DHL wanted to relate to the individual consumer, and not just be perceived as a service for businesses.
By showing that they were the only mean to reach Salah, they reminded people of the importance of a real human connection, and the sentimental value of a real gift versus a post or like on social media.
With over $3 million in organic PR, and over a million organic views in less than 48 hours, the campaign created a buzz that left an impression on 90 million and connected with them.

Brand: DHL
Client: DHL
Agency: JWT Cairo
Language: English

2019 BRONZE

The Uncovered

Tunisia is a welfare state that guarantees coverage for everyone, except the most vulnerable: Female farmers. These women cannot travel to enroll or keep-up with payments. Consecutive governments couldn't reach them for decades but national operator TT believed technology could.
94% farmers have phones and are TT clients. So the operator brought coverage to their phones through "Ahmini": A solution to register with a code and to pay with 1dt credit withdrawals.
After 6 weeks, the number of registered women grew by 18% giving thousands security for life.

Brand: Tunisie Telecom
Client: Tunisie Telecom
Agency: J. Walter Thompson Tunis
Language: English

2019 BRONZE

D'Onofrio TO GO

Verano es la temporada clave del año ya que concentra el 69% de la venta anual y la ruta al Sur de Lima es un punto de comunicación para marcas líderes en el mercado con un efecto positivo para lanzamientos o productos vigentes. “D’Onofrio ToGo” es un nuevo punto de venta que busca ofrecer una experiencia de impulso para los veraneantes en camino a las playas del sur. Este canal permitió incrementar las ventas de la ruta panamericana sur y mejorar la consideración de compra hacia el portafolio de marca.

Brand: D'Onofrio
Client: Nestlé Perú S.A
Agency: Yellow S.A.C
Language: Spanish