Brand Experience

The Mud Soldier

Visit Flanders launched The Mud Soldier to attract tourists back to Flanders Fields. A statue placed in London, gradually disappeared under the rain, marking the centenary of the battle of Passchendaele. The campaign reached 67 million people with € 1.1m estimated PR value. #Passchendaele100 trended worldwide. Driving exceptional 15% growth in international visitor numbers, and a 10% lift in site ticket revenue, for Flanders Fields in 2017 in a context of negativity and fear surrounding Belgium. Social media engagement doubled KPI’s including 3.9m video views with a View-Through-Rate of 38%. 

Brand: Flanders Fields
Client: Visitt Flanders
Agency: Ogilvy & Social.Lab Belgium
Language: English

BVG – Der Ticket-Schuh

Brand: BVG
Client: Berliner Verkehrsbetriebe (BVG)
Agency: Jung von Matt
Language: German

Romania’s Next Big Vlogger

Brand: Coca-Cola
Client: The Coca-Cola Company
Agency: McCann Worldgroup Romania
Language: Romanian