Other Products & Services

Photo Ar

40% of animal species face risk of extinction today. However massive volumes of content made people indifferent to this problem. Photo Ark is a project where extinct animals come to live. Thanks to Visual Recognition technology, a truly simple action paid people’ attention to the problem and to National Geographic Channel. Number of National Geographic Channel subscriptions increased as of 10%, as 27% of subscriptions revenues were donated to National Geographic Society to support projects and investigations dedicated to saving and protecting the Earth

Brand: National Geographic Russia
Client: Fox Network Group Russia. National Geographic Channel.
Agency: Mindshare
Language: English, Russian

How not worrying about data took Telstra Pre-Paid from decline to growth.

This is the story about Telstra taking on its competitors on their turf and winning.
By tapping into young Australians’ latent anxiety around data in an entertaining way, Telstra was able to connect with this fickle audience, resulting in its most successful pre-paid campaign on record. The digitally-led campaign stemmed the long-term decline and even put Telstra Pre-Paid back into growth.
All this, despite a significant price premium in a commoditised category, an audience that saw Telstra as a brand for their parents, and a string of national network outages.

Brand: Telstra
Client: Telstra
Agency: The Monkeys
Language: English

Omtanke: rethinking Volvo

Brand: Volvo
Client: Volvo Car Australia
Agency: WhiteGrey
Language: English