CLIENT
Addiko Bank d.d.
Mojca Prešeren, Marketing Specialist
Carmen Staicu, Managing Director, Group Marketing and Public relations
Aleksandar Jon Stefan, Group digital marketing expert
Timir Povše, Director of Retail
Andraž Vrh, Member of the Management Board
Addiko Bank d.d. Croatia
Petra Kalan, Marketing and Public Relations Director
Mia Lasić, Digital markrting specialist
Martina Ivkić, Group Marketing Expert
Zrinka Jugec, Group Marketing Director
Silvana Ban, Marketing Expert retail and SME
Petra Bašić Jantolić, Managing Director, Business Development
AGENCY
Davor Bruketa, Creative Director
Siniša Waldinger, Executive Creative Director
Ana Krstić, Strategic Planner
Sonja Martinović, Account Director
Anja Pečovnik, Video Production Manager
Matej Vučković, Senior Designer
Alen Dumic, designer
Ana Galić, Junior account manager
Dora Sandalić, Account Executive
Martina Tupek, Copywriter
Spring Onion
MEDIA PUBLIKUM D.O.O.
Degordian
Bunker
SUMMARY
Addiko aimed to differentiate itself from competitors and drive business results by acquiring a unique brand positioning.
Recognizing that traditional bank lending is slow and bureaucratic, while financial needs of people are immediate and unpredictable, Addiko became an expert in fast cash loans available whenever and wherever. The repositioning led to significant growth in image brand attributes reflecting this new positioning. Cash loan consideration increased by 35% in Slovenia and 27% in Croatia, leading to an 98.5% growth in new cash loan customers in Slovenia and 50% in Croatia.
