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2021 SILVER

No Home Address

For Whitelion to continue to rehabilitate at-risk youth, they needed to drive donations during 2020. However, with the worst bushfire season since 1938, COVID-19 at our shores and the worst unemployment rates in decades, Australia's generosity was understandably hindered. In light of this, we needed to change Whitelion's traditional approach to fundraising—so we pitched to a myriad of household brands, asking for them to donate their “home address" for 24 hours, re-skinning it to become a donations portal for Whitelion.

Brand: Whitelion
Client: Whitelion
Agency: Ogilvy Sydney
Language: English