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2023 BRONZE

Argenta - I don't save, I invest

IKEA has transformed our homes since its arrival, however, is perceived as a brand that always has the same products despite its efforts to renew its catalogue. IKEA arrived in Spain 25 years ago, and that moment marked the birth of a new generation who don’t know life without IKEA. As a result, the strategy was key to demonstrate the impact IKEA has had on our homes inviting six of these IKEA natives to take a horrific trip in the 90s in the form of a reality show.

Brand: Argenta
Client: Argenta
Agency: LDV United
Language: English

2023 BRONZE

Mata takes over Mak

Raising awareness on the issue of sexual harassment in the workplace is a huge challenge. The campaign took a fresh approach and aimed at the silent majority, instead of victims. The tone mocked our tolerance for abuse and encouraged people to have a conversation about the topic. The campaign cut through the masses instantly and became viral on social media. 72% of those polled believed the ad will have a positive impact on work culture in Iceland, and more than half shared or discussed the content with others.

Brand: Famous order in Poland: Mata's Meal
Client: McDonald’s Polska Sp. z o. o
Agency: DDB Warszawa Sp z o.o.
Language: English

2023 BRONZE

Para ganar hay que creer.

Compitiendo con players más grandes y con mayor inversión encontramos una oportunidad: diferenciarnos creando valor de marca. Mientras nuestros competidores usan los mismos recursos como portavoces de marca, jingles o promociones de entrada, nosotros decidimos crear "Los Reyes del Ajuste" y "Los Mandamientos del Ajuste" apalancados a nuestro nuevo BIG IDEA, "Para ganar hay que creer". A pesar de tener menos recursos, logramos que las ventas totales crecieran casi el TRIPLE; la base total de clientes creció más del TRIPLE; y nuestro TOM logró su máximo histórico.

Brand: APUESTA TOTAL
Client: APUESTA TOTAL
Agency: VALOR SOCIOS DE MARCAS
Language: Spanish