Other Products & Services

FILTER BY:

PROGRAM

How not worrying about data took Telstra Pre-Paid from decline to growth.

This is the story about Telstra taking on its competitors on their turf and winning.
By tapping into young Australians’ latent anxiety around data in an entertaining way, Telstra was able to connect with this fickle audience, resulting in its most successful pre-paid campaign on record. The digitally-led campaign stemmed the long-term decline and even put Telstra Pre-Paid back into growth.
All this, despite a significant price premium in a commoditised category, an audience that saw Telstra as a brand for their parents, and a string of national network outages.


Brand: Telstra
Client: Telstra
Agency: The Monkeys

Omtanke: rethinking Volvo


Brand: Volvo
Client: Volvo Car Australia
Agency: WhiteGrey

Konzum "Zdravoljupci"

Usprkos činjenici da voće i povrće nisu omiljene namirnice hrvatskih potrošača, kategorija je važna pri odabiru mjesta kupnje. Konzum je 2016. bio vodeći lanac prema percepciji ponude svježeg voća i povrća, no tijekom 2017. izgubio je tu poziciju. Kako djeca i roditelji mogu poticati jedni druge na promjenu prehrambenih navika, prilagođenom smo komunikacijom ciljali razne skupine potrošača. Kampanjom smo zasjenili slične aktivnosti konkurencije, povećali broj kupaca, prosječnu potrošnju u prodavaonicama, popravili percepciju Konzuma kao mjesta za kupnju svježeg voća i povrća te utjecali na promjenu prehrambenih navika potrošača.


Brand: Konzum
Client: Konzum
Agency: McCann d.o.o.

2019_au_2019_043_hero_1 VW Amarok Transforming power into profit - a story about workhorses and thoroughbreds
2019_au_2019_051_hero_1 Alinta Energy We give it to you straight
2019_au_2019_044_hero_1 HP Say It With A Sprocket
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years