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Social Campaign "Eat like a Pro. Pass of Fair"

With market share 3,5% Beko in Russia failed to show as good results as in other markets and didn't build brand familiarity. We realized: only technologies are not enough for consumers. Home appliances is what daily helps parents to take care of their kids. But how to persuade little ones to eat healthy? How to switch them from gadgets to outdoor games? With the new communication platform "Eat Like a Pro" Beko answers: by inspiring them with their heroes! We received more than 8500 responces from consumers and sport stars. Results 2018:  sales growth +47%; "brand familiarity" reached 52%.


Brand: Beko
Client: Beko LLC
Agency: APM

New code of communication by Kotex

Competition in the feminine care category is strong due to the complex audience switching. Therefore, personal experience and trial purchase are very important for business growth. We have created new code of communication with girls in VKontakte with the help of kitty Anfisa’s stickers, branded videos and coupons via chatbot. 114 000 girls have used the coupon (exceeded the forecasts in 3,8 times). The conversion of those who received coupons was 5,7% (average 2%). The cost of a trial purchase reduced in 2,5 times versus standard mechanics without territorial limits!


Brand: Kotex
Client: KimberlyClark LLC
Agency: Mindshare

Ya Eres Millonario


Brand: Loto
Client: Polla Chilena de Beneficencia
Agency: VLMY&R

2019_ru_2019_2206_hero_1 Beko Social Flashmob "Eat like a Pro. Pass of Fair"
2018_au_2018_16_hero_1 Ford Fear is good
2018_au_2018_17_hero_1 Nulon Born This Way
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