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2023 GOLD

Me Being Me, and Google Gets Me

Generation Z seeks information across multiple platforms. Knowing this, Google highlighted how it contributes to young people's routines in a unique way.With the "Me Being Me, and Google Gets Me" campaign, we showed that Google understands Gen Z's unique search style, even when using slang and mistyping, and provides reliable answers every time.The pieces spoke just like young people search, generating identification and exceeding all of our objectives in a memorable and genuine campaign for our audience.

Brand: Google
Client: Google
Agency: Wunderman Thompson
Language: English

2023 GOLD

WhatsApp: el gesto de la privacidad.

Con la actualización de los Términos de Privacidad de WhatsApp, brasileños empezaron a poner en duda su privacidad. Para defender su credibilidad y liderazgo, teníamos un argumento poderoso, pero complejo: el cifrado de extremo a extremo. Más que hablar de este atributo técnico, necesitábamos dejar claro su beneficio. Entramos de forma inédita en la cultura, “patrocinando” un gesto popular del fútbol. Una comunicación que blindó el liderazgo de WhatsApp, aumentando su frecuencia de uso y preferencia. Reforzamos la credibilidad de la privacidad ofrecida, generando confianza sobre la funcionalidad del cifrado.

Brand: WhatsApp
Client: Meta
Agency: AlmapBBDO
Language: Spanish

2023 SILVER

Uber One Membership Launch

This campaign helped Uber unlock an entirely new revenue stream through their new membership product, Uber One, by challenging people’s innate psychological biases that were getting in the way of helping them save money. This involved not only understanding our audience, but finding the most effective way to introduce a complex, unfamiliar product to deliver cut-through, connection and comprehension. The result? One of the most successful membership launches for Uber globally, delivering a 368% short-term return on investment and a lifetime membership value of $50 million USD in incremental revenue.

Brand: UberOne
Client: Uber
Agency: Special Sydney
Language: