Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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A drunk love story

With a love story, We put RIO's five products into different stages of secret love (secret, investigation, fantasy, detection, and understanding), echoing the careful thoughts in the secret love. The video went online for two days, and the playback volume exceeded 20 million. Then KOL followed up, and with this second wave of help, the video played more than 30 million in a week!


Brand: RIO
Client: Shanghai Bacchus Limited Company
Agency: Goodzilla

Tu sie gotuje!

It’s hard to create culinary content which stands out from the culinary clutter and contributes to realise brand’s marketing goals. We’ve made it! The content was based on consumer insight about social aspect of cooking – in „Tu się gotuje!” emotions explode and cooking is an opportunity to bound and spend time together. We presented Winiary’s image in a believable way as a trustworthy partner in everyday modern cooking, positively reflecting on consumer’s opinion.


Brand: Winiary
Client: Nestle Polska 
Agency: Wavemaker

Maybelline Make Up In The City

In 2017 we've managed to achieve lidership in terms of Total C olour C osmetics C ategory - being ahead of the biggest competitor Rimmel. Proper strategy & content allowed us to create a YouTube mini series of how-to videos called Make Up In The C ity - as a result we've improved not only the marketing metrics, share of market, but most importantly we've created an emotional bond between the customers and products as well as image of an expert.


Brand: Maybelline New York
Client: L'Oreal Polska
Agency: Labcon

2019_us_2019_e-3533-129_hero_1 CarMax Getting Greenie
2019_us_2019_e-4058-878_hero_1 Bank of America Echoes of Vietnam
2018_sg_2018_08_hero_1 Singtel Ready Set Roam
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