Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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Time from your own time


Brand: Avon
Client: Avon Cosmetics Romania
Agency: Jazz Communication

PareThesi Papastratos


Brand: IQOS Papastratos
Client: Papastratos
Agency: Admine

Tu sie gotuje!

It’s hard to create culinary content which stands out from the culinary clutter and contributes to realise brand’s marketing goals. We’ve made it! The content was based on consumer insight about social aspect of cooking – in „Tu się gotuje!” emotions explode and cooking is an opportunity to bound and spend time together. We presented Winiary’s image in a believable way as a trustworthy partner in everyday modern cooking, positively reflecting on consumer’s opinion.


Brand: Winiary
Client: Nestle Polska 
Agency: Wavemaker

2019_eu_2019_e-209-988_hero_1 Fresenius FX Dialysers 12 Hours of Blue
2019_ru_2019_2422_hero_1 2x2 TV and Tutu.ru Tutureal 2х2
2019_ru_2019_2040_hero_1 Purina How to build awareness with content project PETS Purina and Mail.ru
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