Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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Mercedes-Benz Compact Cars "Grow up"


Brand: Mercedes-Benz
Client: Daimler
Agency: antoni garage

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Brand: IKEA
Client: IKEA Deutschland
Agency: thjnk

Dr. Schwabe – Umckaloabo Radio Campaign


Brand: Umckaloabo
Client: Dr. Willmar Schwabe
Agency: WEFRA Mediaplus

2019_us_2019_e-3533-129_hero_1 CarMax Getting Greenie
2019_us_2019_e-4058-878_hero_1 Bank of America Echoes of Vietnam
2018_sg_2018_08_hero_1 Singtel Ready Set Roam
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