Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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Three Minutes

Seen as a premium yet distant foreign brand, Apple wanted to build deep emotional connection with Chinese consumers in a distinct and meaningful way at CNY. To establish the brand’s human values behind the innovative technology, we celebrated precious family reunion moments through the film “Three Minutes” shot entirely on iPhone X. The film reached 138 million views during the holidays and made headlines as “setting a new standard for advertising.”


Brand: Apple Inc.
Client: Apple Inc.
Agency: Media Arts Lab

Time from your own time


Brand: Avon
Client: Avon Cosmetics Romania
Agency: Jazz Communication

Tu sie gotuje!

It’s hard to create culinary content which stands out from the culinary clutter and contributes to realise brand’s marketing goals. We’ve made it! The content was based on consumer insight about social aspect of cooking – in „Tu się gotuje!” emotions explode and cooking is an opportunity to bound and spend time together. We presented Winiary’s image in a believable way as a trustworthy partner in everyday modern cooking, positively reflecting on consumer’s opinion.


Brand: Winiary
Client: Nestle Polska 
Agency: Wavemaker

2019_ru_2019_2422_hero_1 2x2 TV and Tutu.ru Tutureal 2х2
2019_ru_2019_2040_hero_1 Purina How to build awareness with content project PETS Purina and Mail.ru
2019_sg_2019_06_hero_1 AIA The Healthy Living Kids Conference
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