Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 



Kids are Tougher than the Streets

This case is about the toughest people in one of the toughest warzones.  They’re not soldiers, cops or gangsters.  They’re children.  And they make the tough choice to defiantly reject crime on their streets.  Instead, they choose hope by joining a safe-haven called Off The Street Club.  Our “Hope is Tougher” campaign raised the most money in the Club’s history – 20% more than previous years and enough to keep 3,000 kids off the streets.  And it proved that thoughtful strategy and communications can make a difference in people’s lives.

Brand: Off The Street Club
Client: Off The Street Club
Agency: Energy BBDO

Web Serie Alarma

Brand: Bomberos de Costa Rica
Client: Bomberos de Costa Rica
Agency: The Hook Marketing Coaching

Du lebst. Erinnerst du dich? Ein Weckruf an die Heimwerkerseele.

Brand: Hornbach
Client: Hornbach
Agency: Heimat Berlin

2018_sg_2018_08_hero_1 Singtel Ready Set Roam
2018_na_2018_e-3366-560_hero_1 Pearle Vision Putting the Care Back in Eye Care
Blog_image Gatorade BAM (Batalla en Alta Mar)

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