Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 



Times Have Changed

Faced with ambitious life insurance growth targets and intensifying competition, Income focused on winning in its biggest customer segment: women. By committing to changing with the times and calling out the industry to do the same, Income earned women’s attention and affinity. Market share shot to a record high in several years.

Brand: Income
Client: Income
Agency: BBH Asia Pacific

HP The Wolf

It’s time to rethink your office printer. “The Wolf,” a dramatic episodic series starring Christian Slater, exposes the many ways in which a hacker can bring down an organization through one of the most overlooked office devices: the printer. The campaign fundamentally shifted the perception of printer security and the HP brand among IT professionals and and brought declining industry B2B printer sales up by 6%.

Brand: HP
Client: HP
Agency: Giant Spoon

WTF Ronaldo?!

SNICKERS é uma das marcas de chocolate mais vendidas do mundo. Mas, presente no Brasil há apenas 5 anos, briga para crescer em meio a marcas mais famosas. Como boa desafiadora, usou a irreverência do seu posicionamento para chamar atenção durante a Copa. Mixando a ideia da marca com o futebol nas embalagens e pregando uma peça que deixou todo mundo confuso, ganhou o jogo não só nas redes, mas no trade, registrando um crescimento superior ao ano anterior e ao mercado no período.

Brand: SNICKERS Brasil
Client: Mars
Agency: AlmapBBDO

2018_sg_2018_08_hero_1 Singtel Ready Set Roam
2018_na_2018_e-3366-560_hero_1 Pearle Vision Putting the Care Back in Eye Care
2018_ua_2018_83_hero_1 adidas The BASE Kyiv

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