Brand Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

2020 SILVER

«Home of Trails»

Wir haben es geschafft, Graubünden als unbekannte Bike-Region weltweit auf den Radar der Biker-Community, einer sehr schwer zu erreichenden Zielgruppe, zu bringen. Mit einer integrierten Branded-Content-Kampagne haben wir weltweit für Aufmerksamkeit gesorgt und Graubünden aus dem Schatten global bekannter Bike-Regionen an die Spitze der Facebook-Feeds zu katapultieren. 4.8 Millionen Views des Videos, 1295 Social Posts zur Kampagne, 20'525 Shares der Kampagne, Suchzugriffe wurden um 96% schweizweit und 29% weltweit erhöht, 59525 Hot Leads (gemessen in Clicks auf die Angebote) und 53% Umsatzsteigerung durch Biketicket 2 Ride Sales.

Brand: «Home of Trails»
Client: Enavant Graubünden Bike
Agency: Jung von Matt/Limmat
Language: German

2020 SILVER

I'm Drinking it For You

Low-carb beers offer a distinct functional benefit – lower carbs. But while other New Zealand beer brands were making a song and dance about how few carbs their beers had, DB Export Gold went and made an actual song to launch their new low-carb beer. A love song to be exact. Not only did the beer become the number one NPD beer launch of 2019, the campaign turned the act of drinking a beer into a selfless gesture of love.

Brand: DB Export
Client: DB Breweries
Agency: Colenso BBDO
Language: English

2020 BRONZE

Reshoot Graduation Photo Campaign

Beauty in China is a fiercely contested segment where brands use everything – from KOLs, celebrities, to fashion collaborations, to court young customers. Chando, an established skincare brand, was looking at breaking into this segment and changing the game. Chando appealed to youths by building a strong emotional connection with them at the start of their beauty journey – their first make-up experience. Instead of models in stark studios, Chando’s campaign focused on the high-stake emotional moment of the graduation photograph for students, and helped grow MOM sales by 52%.

Brand: CHANDO
Client: JALA Corporation
Agency: Soho Square Shanghai
Language: English

FINALISTS

McDonald's Deals so distracting they were unskippable

Poker Influencers' Friends

Poker Extintos, la serie para salvar la amistad