Brand Content & Entertainment
This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising. The award honors branded content led ideas that are the heart of the communications program.
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2023 BRONZE
2023 BRONZE
Gluco Kahani
With Gluco’s vision of Nourishing-Lives-of-Next-Generation and assisting mothers during their early-motherhood days, we set-out to create an emotional-space for Gluco through Gluco-Kahani, a well differentiated initiative that would be on every child’s playlist. With insight that children watch a lot of content on social-media, Gluco Kahani became that vehicle for mothers to get kids familiar with Urdu. Besides emotional-payoff, Gluco-Kahani exceeded KPIs by receiving 110M+ impressions, 22M+ total & 5M+ organic views and 20% VTR, sparking conversations on online communities, influencers & publishers making Gluco-Kahani break clutter of foreign content.
Brand:
Peek Freans Gluco
Client:
EBM
Agency:
Symmetry Digital
Language:
English
2023 BRONZE
GOMO 5G Not Just Better, CLEVERER
In the sea of sameness of the MVNO category, GOMO dared to stand out, unveiling its 5G launch with a splash. Through a social-first strategy, they collaborated with local influencer, Benjamin Kheng, and challenged the norm with an innovative #WorkFromAnywhere activation. This bold move wasn't just to catch eyes - it was to win the hearts and minds of Gen Z and Ys, showcasing that GOMO was not just a better choice, but the cleverer one. The results? GOMO surpassed revenue targets and saw a boost in search volume.
Brand:
GOMO 5G "Better/Cleverer"/Work from Anywhere
Client:
GOMO by Singtel
Agency:
publicis singapore
Language:
English
FINALISTS
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