Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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Web Serie Alarma


Brand: Bomberos de Costa Rica
Client: Bomberos de Costa Rica
Agency: The Hook Marketing Coaching

Der Talking Farmer


Brand: Kerrygold
Client: Ornua Deutschland
Agency: Leagas Delaney Hamburg

KFC X Gintama - Everything Will Be OK with Such Popularity!

To bring the fictional world of TOP Japanese animation in history Gintama to the real world, KFC creative team partnered with Gintama Production Committee, brainstormed for six months to launch an exclusive campaign customized to the audience: exclusive episodes, product and themed store. Such unique campaign attracted fans rushing to KFC stores for Gintama’s “Everything’s OK” set meal and Gintoki-san Okinawa sea salt ice cream and the addition of added value products. Over 10 million Ice Cream were sold out in just 3 weeks. Everything Will Be OK with Such Popularity!


Brand: KFC
Client: Yum! China
Agency: Isobar China Group

2019_us_2019_e-3533-129_hero_1 CarMax Getting Greenie
2019_us_2019_e-4058-878_hero_1 Bank of America Echoes of Vietnam
2018_sg_2018_08_hero_1 Singtel Ready Set Roam
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