Brand Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

2022 GOLD

Drive2Extremes

For us to turn the perception for Porsche we needed to achieve higher digital metrics. Higher impressions, reach and engagement.  For that we set out to create a film that showed the true power of the Taycan Cross Turismo, an all-electric car w

Brand: Porsche
Client: Porsche Middle East & Africa
Agency: Keko Dubai
Language: English

2022 GOLD

James Jefferson: How a fraudster, created by a bank, reduced fraud

While the COVID-19 was abating in the UAE and in the Middle East, another pandemic was on the rise. Online phishing attacks increased by a whopping 250%. Emirates NBD wanted to help educate people against fraud. So Emirates NBD launched James Jefferson - 

Brand: Emirates NBD
Client: Emirates NBD
Agency: Publicis Groupe - Leo Burnett Middle East
Language: English

2022 SILVER

#PrideHair

FEATURING TWO TRANSGENDER JOB-SEEKERS AS ROLE MODELS, PANTENE IGNITED A CULTURAL CONVERSATION FOR A MORE LGBTQ FRIENDLY SOCIETY. “As a male or female, which gender should I present myself while job-hunting?” – while most job-seekers worry about their career path, LGBTQ candidates also have to worry about their gender. In the country where uniformity and conformity are considered virtues, LGBTQ job-seekers are ignored by society. By featuring two successful transgender job-seekers as role models, Pantene not only inspired future LGBTQ job-seekers, but also motivated Japanese companies to become more LGBTQ-friendly.

Brand: Pantene
Client: Procter & Gamble
Agency: GREY Tokyo
Language: English

FINALISTS

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