Brand Content & Entertainment
This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising. The award honors branded content led ideas that are the heart of the communications program.
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2019 GOLD
From Dome to Scarf
A scarf personalized for anyone.Inspired by the cave domes of the Mogao Caves, previously hidden in the dark.Her beauty has been ignored.What can be done for people to discover? And experience?
Mogao Caves, created a digital social gallery .Over 200 cave dome graphics reassembled into customizable components.For everyone to wield their design creativity .The possibilities are endless with infinite combinations,Easy and foolproof!
Using your fingers to design, click, purchase. Done!And wait for the one and only Scarf delivered to you.The social platform has attracted designers, photographers, models, and even media outlets.
Currently, the designs for Scarf of Dome have surpassed 200K combinations, And more are being added continually to the digital gallery
Brand:
Dunhuang
Client:
Dunhuang Academy
Agency:
Tencent
Language:
Mandarin
2019 GOLD
2019 GOLD
Strepsils Stereo
While music is the pulse of the Pakistan’s youth and is being exploited by global brands with big-budget platforms, there exists little-to-no functional connect between brand and platform. Amid this content clutter, no brand had a more direct connect with singing than throat-soothing lozenges. So, we got rid of the instruments to focus on what was relevant to our Brand: VOICE. Rather than latching onto an existing trend, we collaborated with a leading artist/label to launch Pakistan’s first Acapella music platform which racked up 14.3 Mn views by Q3 2018
Brand:
Strepsils
Client:
Reckitt Benckiser
Agency:
Adcom Zenith
Language:
English