Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 



Awake Music Experiment

Brand: Grolsch
Client: Ursus Breweries
Agency: Kubis Interactive

Du lebst. Erinnerst du dich? Ein Weckruf an die Heimwerkerseele.

Brand: Hornbach
Client: Hornbach
Agency: Heimat Berlin

Timberland - It's Really Teeboolang

Timberland has been in China for a decade, but with sluggish sales & unsatisfying name all along in the general public. In 2016, We starts from its international vision, marrying its character to serve the customers with its perseverance even hypercriticism on quality, looking closely into the moles of local culture. We changed Timberland into “Teeboolang” (means unbreakable in Chinese) which is more innovative, localized & identifiable. Result, we got 16 million video plays, and 19%baidu search increse, & yellow boots received a dramatic growth 500% in sales.

Brand: Timberland
Client: Timberland
Agency: W

2019_ru_2019_2422_hero_1 2x2 TV and Tutureal 2х2
2019_ru_2019_2040_hero_1 Purina How to build awareness with content project PETS Purina and
2019_us_2019_e-3533-129_hero_1 CarMax Getting Greenie

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