Brand Content & Entertainment
This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising. The award honors branded content led ideas that are the heart of the communications program.
FILTER BY:
PROGRAM
2022 SILVER
MTR's East Rail Line Cross Harbour Extension Anticipation and Branding Campaign
Hongkongers have been fighting with COVID-19 for over 2 years. Meanwhile, MTR’s image was hit severely because of construction controversies and passenger dissatisfaction aroused from operation challenges. MTR recognized an urgent need to rebuild public trust. Riding on the launch of East Rail Line Cross-Harbour Extension, MTR brought excitement to the city and rebuilt public trust by an audience-specific communications campaign featuring own meme “Feeling excited with East Rail Line Cross Harbour Extension”. After the campaign launched, it became the talk of the town, reconnecting with the HK community successfully.¦Hongkongers have been fighting with COVID-19 for over 2 years. Meanwhile, MTR’s image was hit severely because of construction controversies and passenger dissatisfaction aroused from operation challenges. MTR recognized an urgent need to rebuild public trust. Riding on the launch of East Rail Line Cross-Harbour Extension, MTR brought excitement to the city and rebuilt public trust by an audience-specific communications campaign featuring own meme “Feeling excited with East Rail Line Cross Harbour Extension”. After the campaign launched, it became the talk of the town, reconnecting with the HK community successfully.
Brand:
East Rail Line Cross Harbour Extension
Client:
MTR Corporation Limited
Agency:
Hardchi Creative Limited
Language:
English
2022 SILVER
Girls Got Game
Young Saudi women saw Nivea as a brand for moms… and grandmoms. They knew Nivea. But didn’t desire Nivea. Nivea’s skincare competitors were gaining ground where Nivea was losing it. With young Saudi women being Nivea’s future heavy spenders a
Brand:
Nivea
Client:
Beiersdorf
Agency:
Publicis Groupe - Saatchi & Saatchi Middle East
Language:
English
FINALISTS
What's Up
You. Made by You.
CLARO
HAZLO REALIDAD.
AXE
Hazlo Épico con AXE Volumen 2
