Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 




IBMs latest global C-suite Study was set for release in 2015. Traditionally a valued source of insight into the business world, the impact of the Study had diminished thanks to competitive intrusions, lagging perceptions of IBMs consulting expertise, and shifts in content consumption behavior. The challenge was to re-build the Studys relevance, leverage it to build awareness of individual IBM Global Business Services experts, and restore the prestige and impact that it had recently lost.

Brand: IBM
Client: IBM
Agency: Ogilvy & Mather

They're Just Cows! The comeback of Sawsan & Souad

Brand: Labanita
Client: Al Mansour Trading and Distribution
Agency: FP7/CAI

Big Family games – the time when we’re together!

Brand: Hasbro Games
Client: Hasbro

2018_sg_2018_08_hero_1 Singtel Ready Set Roam
2018_na_2018_e-3366-560_hero_1 Pearle Vision Putting the Care Back in Eye Care
Blog_image Gatorade BAM (Batalla en Alta Mar)

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