Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 




On musics most important night, on musics biggest stage, for musics biggest audience, we didn't want to just be another brand interrupting the GRAMMYs we wanted to be part of the 57th GRAMMY Awards. So we decided not to run ads, and instead give viewers more of what they wanted: #MoreMusic. But not just more music - live music. And it worked. #MoreMusic was the top national trend on Twitter and every major media outlet immediately took notice, with Forbes deeming us one of the best performances of the night.

Brand: Target
Client: Target
Agency: Deutsch LA

Mi Max-Super Long Webcast

Brand: MI Max
Client: MI
Agency: MI

Red Balloon in Memory

Brand: Kingston
Client: Kingston
Agency: Havas Worldwide

2019_eu_2019_e-209-988_hero_1 Fresenius FX Dialysers 12 Hours of Blue
2019_ru_2019_2422_hero_1 2x2 TV and Tutureal 2х2
2019_ro_2019_35_hero_1 Vodafone Brand Campaign “Live Beautifully”

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