Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 



Studio Tymbark - weekly series for young people on YouTube

Studio Tymbark is the first entertainment series for youth, broadcasted on YouTube by a FMCG brand. It has an average audience of more than 100 000 viewers a week. This is how Tymbark handled the barrier of reaching the generation resistant to classic advertising and regularly using adblocks. This interactive platform has generated 11 million views, 180,000 subscribers and 41 million minutes of branded watchtime. Within a year we managed to build the largest food and drink channel on YouTube in Poland and one of the largest in the world!

Brand: Tymbark
Client: Grupa Maspex
Agency: TalentMedia

My MTS -transparent system of billing

Brand: MTS
Client: MTS
Agency: BBDO Russia

VTB24 Refinancing: No one likes to overpay... and you needn’t!

Brand: VTB 24
Client: VTB 24
Agency: Instinct

2019_eu_2019_e-209-988_hero_1 Fresenius FX Dialysers 12 Hours of Blue
2019_ru_2019_2422_hero_1 2x2 TV and Tutureal 2х2
2019_ro_2019_35_hero_1 Vodafone Brand Campaign “Live Beautifully”

Filter by:
+ Add More Filters

To browse winners in this category from previous years