Brand Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

2020 BRONZE

Branded Content

Having to make a mark with less than 20% of the budget as that of our competitors in a space where our TG strongly (98%+) associates with music we provided a platform to the youth for not just making music but musicians along the way. As a result our TG started to understand NESCAFE  as the most youthful and trendy brand as compared to tea. Imagery score for NESCAFE vs. Tapal 13 vs  -10

Brand: NESCAFE BASEMENT
Client: NESTLE
Agency: ESP
Language: English

2019 GOLD

From Dome to Scarf

A scarf personalized for anyone.Inspired by the cave domes of the Mogao Caves, previously hidden in the dark.Her beauty has been ignored.What can be done for people to discover? And experience?
Mogao Caves, created a digital social gallery .Over 200 cave dome graphics reassembled into customizable components.For everyone to wield their design creativity .The possibilities are endless with infinite combinations,Easy and foolproof!
Using your fingers to design, click, purchase. Done!And wait for the one and only Scarf delivered to you.The social platform has attracted designers, photographers, models, and even media outlets.
Currently, the designs for Scarf of Dome have surpassed 200K combinations, And more are being added continually to the digital gallery

 

Brand: Dunhuang
Client: Dunhuang Academy
Agency: Tencent
Language: Mandarin

2019 GOLD

Funny Things Off The Top Of My Head

Clear the air about Dandruff by giving people a good laugh about it. Flipped over the decreasing sales trend and increased it by 1.7% in a category that shrank by 5.6%.

Brand: Head and Shoulders
Client: P&G Dubai
Agency: Saatchi & Saatchi MENA
Language: English

FINALISTS

What's Up You. Made by You.

CLARO HAZLO REALIDAD.

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