Brand Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

2020 GOLD

Humrahi Digital Campaign

‘Humrahi’ is Pakistan’s first digital insurance content in form of webisodes, catering to an untapped market and changing the perception about life insurance. Conveyed message in a lighter & positive way. Moreover, challenging the traditional way of thinking versus a progressive mindset was the underlying message while breaking stereotypes associated with female’s education, their careers after marriage and women embracing motherhood.The combined promotion generated 8Mn+ views and reached over 15 million audience through Facebook alone.500% leads with cost per lead (CPL) being less than planned.

Brand: Life Insurance Plans
Client: EFU Life Assurance Ltd.
Agency: MullenLowe Rauf
Language: English

2020 SILVER

«Home of Trails»

Wir haben es geschafft, Graubünden als unbekannte Bike-Region weltweit auf den Radar der Biker-Community, einer sehr schwer zu erreichenden Zielgruppe, zu bringen. Mit einer integrierten Branded-Content-Kampagne haben wir weltweit für Aufmerksamkeit gesorgt und Graubünden aus dem Schatten global bekannter Bike-Regionen an die Spitze der Facebook-Feeds zu katapultieren. 4.8 Millionen Views des Videos, 1295 Social Posts zur Kampagne, 20'525 Shares der Kampagne, Suchzugriffe wurden um 96% schweizweit und 29% weltweit erhöht, 59525 Hot Leads (gemessen in Clicks auf die Angebote) und 53% Umsatzsteigerung durch Biketicket 2 Ride Sales.

Brand: «Home of Trails»
Client: Enavant Graubünden Bike
Agency: Jung von Matt/Limmat
Language: German

2020 SILVER

I'm Drinking it For You

Low-carb beers offer a distinct functional benefit – lower carbs. But while other New Zealand beer brands were making a song and dance about how few carbs their beers had, DB Export Gold went and made an actual song to launch their new low-carb beer. A love song to be exact. Not only did the beer become the number one NPD beer launch of 2019, the campaign turned the act of drinking a beer into a selfless gesture of love.

Brand: DB Export
Client: DB Breweries
Agency: Colenso BBDO
Language: English

FINALISTS

What's Up You. Made by You.

CLARO HAZLO REALIDAD.

AXE Hazlo Épico con AXE Volumen 2