Brand Content & Entertainment
This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising. The award honors branded content led ideas that are the heart of the communications program.
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2021 BRONZE
2021 BRONZE
2020 GOLD
The Hairy Tale
“THE HAIRY TALE” – A STORY OF CELEBRATING THE DIFFERENCE. Pantene Leveraged the power of cultural conversations to help the next generations of Japanese parents and children brave to be different. Harnessing the power of a simple insight, and an unprecedented influencer strategy in the brand’s history, the brand created not only national but also global conversations around the importance and beauty of being different. The work was featured 208 Japanese and 569 international media, earning 4.5 billion media impressions.
Brand:
Pantene
Client:
Procter & Gamble
Agency:
Grey Tokyo
Language:
English
FINALISTS
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You. Made by You.
CLARO
HAZLO REALIDAD.
AXE
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