Brand Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

2019 SILVER

Coke Studio Explorer 2018

With Coke Studio Explorer, we dove deeper into our cultural DNA to introduce our youth to the sounds and music of Pakistan - the 4 provinces and Azad Kashmir. We explored their indigenous sounds, instruments and ethnic music from each region and took it to a global stage. With the immense critical and international acclaim, Coke Studio Explorer was truly an embodiment of Passion for Pakistan – generating immense pride for Pakistan and Coke (Studio) among the Target Audience

Brand: Coke Studio Explorer 2018
Client: Coca Cola Pakistan
Agency: Front Foot Media
Language: English

2019 SILVER

Food Market Meets Economics

# Food Market Meets Economics # Theme Exhibition is a new book release conference planned by 'Dedao APP' to help Professor Xue Zhaofeng to sell his new book "Economics Lecture Notes". It ingeniously conveys the core idea of 'Dedao APP' that knowledge should not be shelved but be learned by the general public who want to learn in a more convenient way, whether it is economics, philosophy, finance or life science.

Brand: Dedao
Client: Dedao
Agency: EGGSHELL
Language: Mandarin

2019 SILVER

Emirates NBD - Give in to Giving

Volunteerism is on a decline in most parts of the world, and in the UAE, only 27% of the population are aware of community service opportunities. Being official partner of Expo 2020 and Impact 2030, Emirates NBD felt the need to create a volunteering community through a charming animation which stole the hearts of many and exceeded the 200M Views online. 

Brand: Emirates NBD - Exchanger Programme
Client: Emirates NBD
Agency: Leo Burnett (United Arab Emirates)
Language: English

FINALISTS

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