Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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C-suite

IBMs latest global C-suite Study was set for release in 2015. Traditionally a valued source of insight into the business world, the impact of the Study had diminished thanks to competitive intrusions, lagging perceptions of IBMs consulting expertise, and shifts in content consumption behavior. The challenge was to re-build the Studys relevance, leverage it to build awareness of individual IBM Global Business Services experts, and restore the prestige and impact that it had recently lost.


Brand: IBM
Client: IBM
Agency: Ogilvy & Mather

They're Just Cows! The comeback of Sawsan & Souad


Brand: Labanita
Client: Al Mansour Trading and Distribution
Agency: FP7/CAI

Master Kong Kung-fu of Noodles Campaign


Brand: Master Kong
Client: Master Kong
Agency: Trio Isobar

2019_eu_2019_e-209-988_hero_1 Fresenius FX Dialysers 12 Hours of Blue
2019_ru_2019_2422_hero_1 2x2 TV and Tutu.ru Tutureal 2х2
2019_ro_2019_35_hero_1 Vodafone Brand Campaign “Live Beautifully”
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