Brand Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising. The award honors branded content led ideas that are the heart of the communications program.

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2019 BRONZE

Answering the Call

To make network quality matter again, Verizon needed to remind the world that there are times when these differences are critical. So, we offered real survivors of high-stakes situations the opportunity to connect with the first responders who answered the call to save them. This campaign showed customers the value of Verizon's network, raising the brand's perception with a 367 times increase in people talking positively about Verizon. Verizon was able to add 567,000 more lines in Q1 2018 than during the same period the prior year.

Brand: Verizon
Client: Verizon
Agency: McCann New York
Language: English