Brand Content & Entertainment
This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising. The award honors branded content led ideas that are the heart of the communications program.
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2018 SILVER
2018 BRONZE
Style in 90 seconds
The brand was faced with the task of rejuvenating the audience, including attracting a larger share of young buyers (23.5% in 2016 and plan for 2017-25% of buyers to 25 years), developing its own media channel to build a long-term relationship with young people. To solve this problem, a Omni-channel Style project was created in 90 seconds. For its implementation, the main trends of media consumption of the audience and its preferences were taken as a basis. To attract the attention of the target audience, leading fashion bloggers were invited as the leading ones, which increased the credibility of the project and ultimately influenced its popularity.
Brand:
Ostin
Client:
Ostin Ltd
Agency:
Brand UP LTD
Language:
English, Russian
2018 BRONZE
Kids are Tougher than the Streets
This case is about the toughest people in one of the toughest warzones. They’re not soldiers, cops or gangsters. They’re children. And they make the tough choice to defiantly reject crime on their streets. Instead, they choose hope by joining a safe-haven called Off The Street Club. Our “Hope is Tougher” campaign raised the most money in the Club’s history – 20% more than previous years and enough to keep 3,000 kids off the streets. And it proved that thoughtful strategy and communications can make a difference in people’s lives.
Brand:
Off The Street Club
Client:
Off The Street Club
Agency:
Energy BBDO
Language:
English
FINALISTS
McDonald's
Deals so distracting they were unskippable
Poker
Influencers' Friends
Poker
Extintos, la serie para salvar la amistad
