Brand Content & Entertainment
This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising. The award honors branded content led ideas that are the heart of the communications program.
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2018 BRONZE
KFC X Gintama - Everything Will Be OK with Such Popularity!
To bring the fictional world of TOP Japanese animation in history Gintama to the real world, KFC creative team partnered with Gintama Production Committee, brainstormed for six months to launch an exclusive campaign customized to the audience: exclusive episodes, product and themed store. Such unique campaign attracted fans rushing to KFC stores for Gintama’s “Everything’s OK” set meal and Gintoki-san Okinawa sea salt ice cream and the addition of added value products. Over 10 million Ice Cream were sold out in just 3 weeks. Everything Will Be OK with Such Popularity!
Brand:
KFC
Client:
Yum! China
Agency:
Isobar China Group
Language:
Mandarin
2018 BRONZE
Cloud Cream Cone
Nivea launch a new product, cloudy mousse cleanser which has rich foam, soft experience to win the youth group heart. We find that clean the face is a routine task for them, without any emotional experience, and they willing to share new experience on the social media, hence starting from our selling point, the unique foam, we create firstly cloudy cleaning ice crone to arouse consumer’s curiosity, for trail and sharing, which make the product become the marketing leader in this category
Brand:
Nivea
Client:
Beiersdorf
Agency:
MATCH
Language:
Mandarin
FINALISTS
McDonald's
Deals so distracting they were unskippable
Poker
Influencers' Friends
Poker
Extintos, la serie para salvar la amistad
