Brand Content & Entertainment
This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising. The award honors branded content led ideas that are the heart of the communications program.
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Last Laugh
IAPC’s Last Words campaign in 2016 created awareness for palliative care. But in India talking about death is taboo, so even the terminally ill, their doctors and families don’t talk about death, let alone palliative care. In this environment, the terminally ill performed stand-up comedy about death for their families, doctors and a paying audience to break this taboo. They were screened and trained by palliative care counsellors and India’s best stand-up comedians. These shows and its coverage became our campaign.
Brand:
Indian Association of Palliative Care
Client:
IAPC
Agency:
Medulla Communications
Language:
English
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