Brand Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

2017 SILVER

My MTS -transparent system of billing

Brand: MTS
Client: MTS
Agency: BBDO Russia
Language: English, Russian

2017 SILVER

VTB24 Refinancing: No one likes to overpay... and you needn’t!

Brand: VTB 24
Client: VTB 24
Agency: Instinct
Language: English, Russian

2017 BRONZE

"GoGiga" - Vodafone auf dem Weg ins Gigabit-Zeitalter

Brand: Vodafone
Client: Vodafone
Agency: Jung von Matt
Language: German

FINALISTS

McDonald's Deals so distracting they were unskippable

Poker Influencers' Friends

Poker Extintos, la serie para salvar la amistad