Brand Content & Entertainment
This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising. The award honors branded content led ideas that are the heart of the communications program.
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2018 SILVER
2018 SILVER
A drunk love story
With a love story, We put RIO's five products into different stages of secret love (secret, investigation, fantasy, detection, and understanding), echoing the careful thoughts in the secret love. The video went online for two days, and the playback volume exceeded 20 million. Then KOL followed up, and with this second wave of help, the video played more than 30 million in a week!
Brand:
RIO
Client:
Shanghai Bacchus Limited Company
Agency:
Goodzilla
Language:
Mandarin
2018 SILVER
Kuchnia Lidla on Youtube
Kuchnia Lidla was facing a challenge to enforce the brand as a leader in culinary competence and retailer offering high quality fresh food and grocery products. Using the advantages of the brand - renown and popular chefs, communication reach and available media support, in every week of the 65week long campaign we published at least 3 videos. C ombined watch time of our content reached 2705794 minutes. We have become one of the top brand channels on polish Youtube, with a great position to take over the lead in the category.
Brand:
Lidl Poland
Client:
Lidl Polska
Agency:
GPD Agency
Language:
Polish
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