Brand Content & Entertainment

The Gift of Mom

Most retailers on Mother’s Day, pay tributes to moms through ads, through “thank you” messages, and through offers and promotions, but remain bound to the occasion. It’s almost like ‘limited time love’.
Babyshop, a children’s retailer, changed the retail marketing game when it came to connecting with moms, and showed how much it loved moms and cared for children too, through a meaningful act; not just for Mother’s Day, but for every other day.
Becoming a new standard for Mother’s Day, Babyshop showed the influence retail brands could really have.

Brand: Babyshop
Client: Babyshop
Agency: FP7 McCann Dubai
Language: English

A fair telco?

Brand: Jawwy
Client: Jawwy STC
Agency: FP7 McCann Dubai
Language: English

Beyond the Label

In Singapore, people with mental health conditions live in the shadow of a cultural Goliath – popular misperceptions, negative stereotypes and other widespread biases that make life miserable. NCSS wanted to encourage Singaporeans to be more supportive and inclusive – which would mean confronting this Goliath. Our campaign harnessed proven reframing techniques to deliver significant (20%, 50%, even 80%+) positive shifts in Singaporeans' knowledge, attitudes and behavior – far surpassing all its goals. So while our “slingshot” may not have slain the giant, it ‘s cut him down to size.

Brand: National Council of Social Service
Client: National Council of Social Service
Agency: McCann Worldgroup (Singapore)
Language: English