Brand Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

2018 SILVER

Mercedes-Benz Compact Cars "Grow up"

Brand: Mercedes-Benz
Client: Daimler
Agency: antoni garage
Language: German

2018 SILVER

Auf alles eingerichtet

Brand: IKEA
Client: IKEA Deutschland
Agency: thjnk
Language: German

2018 SILVER

Dr. Schwabe – Umckaloabo Radio Campaign

Brand: Umckaloabo
Client: Dr. Willmar Schwabe
Agency: WEFRA Mediaplus
Language: German

FINALISTS

McDonald's Deals so distracting they were unskippable

Poker Influencers' Friends

Poker Extintos, la serie para salvar la amistad