Youth Marketing
This category will honor those efforts that successfully communicate to teens or young adults.
FILTER BY:
PROGRAM
2022 BRONZE
Disconnect Screens to Connect to Country
"Despite efforts to reconcile, systemic racism continued to oppress Indigenous Australians. To start to overturn this, we needed to connect with First Nations cultures, like never before. We threw out the rule book and tackled an issue seemingly outside our remit: over 60% of teens were suffering from sleep deprivation caused by excess online consumption. It was the ultimate Trojan horse manoeuvre. Dreamy fused the ancient tradition of storytelling, with modern-day podcasting. The stories disconnected teens from the addictive virtual world; consequently, connecting them to First Nations cultures and Country."
Brand:
Dreamy
Client:
Common Ground
Agency:
Ogilvy Sydney
Language:
English
2022 BRONZE
The Wonderers
To remain relevant, despite the overwhelming increase in popular recreational destinations, Global Village needed to win and attract families with kids. We based our thinking on the insight that children love exploring worlds of wonder, especially through
Brand:
Global Village
Client:
Global Village
Agency:
Publicis Groupe - Leo Burnett Middle East
Language:
English
2022 BRONZE
Girls Got Game
Young Saudi women saw Nivea as a brand for moms… and grandmoms. They knew Nivea. But didn’t desire Nivea. Nivea’s skincare competitors were gaining ground where Nivea was losing it. With young Saudi women being Nivea’s future heavy spenders a
Brand:
Nivea
Client:
Beiersdorf
Agency:
Publicis Groupe - Saatchi & Saatchi Middle East
Language:
English
FINALISTS
Forward for Education
The big brother comeback
What's Up
The land of Whatsupia
Rivaj Cosmetics
I Set my Own RIvaj - Rivaj Cosmetics
