Youth Marketing

This category will honor those efforts that successfully communicate to teens or young adults.

FILTER BY:

PROGRAM

Cross the Forbidden City to Meet You

Tencent Next Idea is a youth innovation talent program initiated by Tencent that focuses on the arts and technology. In order to stimulate youth creativity, Tencent Next Idea cooperated with the Palace Museum in 2016 and created the “Come through the Forbidden City” campaign, showing the charm of traditional culture and modern technology across the border.


Brand: Tencent
Client: Tencent
Agency: Tencent

Friso 3 Character Classic of Love Campaign


Brand: Friso
Client: FrieslandCampina
Agency: mcgarrybowen Shanghai

Viral video #EverybodyDanceWithEyebrow


Brand: Maybelline
Client: L’Oreal
Agency: McCann Moscow

2019_sg_2019_21_hero_1 Martell NCF The Curious Crew
2019_us_2019_e-3590-053_hero_1 5 Gum 5 Gum: Regrets to Fight Regrets
2019_ru_2019_1533_hero_1 Maybelline New York Viral video "SO DIFFERENT SKINS"
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years