Youth Marketing

This category will honor those efforts that successfully communicate to teens or young adults.

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Hassa Eliya


Brand: Zain
Client: Zain Iraq
Agency: J. Walter Thompson Beirut

Free Killer Tan

Despite awareness of the link between indoor tanning and melanoma, millions of young American women ages 18-24 indoor tan every year. To break through to them, we created a fake indoor tanning salon offering a Free Killer Tan. Once inside, unsuspecting customers got a seat at their own funeralwhich included a personalized R.I.P sign and a tanning-bed casket. Everything was captured and shared via online video. The results: 1 million plays on Youtube and Facebook respectively (each exceeding goal by 10x), with more than 90% of views reaching our target audience.


Brand: Mollies Fund
Client: Mollies Fund
Agency: Area 23

Fragile friends


Brand: International Fund For Animal Welfare (IFAW)
Client: International Fund For Animal Welfare (IFAW)
Agency: Cheil

2019_us_2019_e-3590-053_hero_1 5 Gum 5 Gum: Regrets to Fight Regrets
2019_us_2019_e-3696-959_hero_1 Burger King Prom King
2018_cn_2018_066_hero_1 Whisper Whisper×Mimeng Keep Going #LikeAGirl
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