Youth Marketing
This category will honor those efforts that successfully communicate to teens or young adults.
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2019 SILVER
Banco Popular Dominicano | Tarjeta Orbit
Tarjeta de crédito diseñada por y para jóvenes entre los 18 y 24 años de edad, que les permite construir su historial crediticio y al mismo tiempo disfrutar de un plan de beneficios exclusivo y personalizado.
Brand:
Orbit Popular
Client:
Banco Popular Dominicano
Agency:
Liquid Digital Agency
Language:
Spanish
2019 SILVER
Don't Search It
Rural teen boys grow up in cultures that accept smokeless tobacco (“dip”) as a part of life. And because cigarettes have been the focal point of decades of public health communication, dip usage is largely ignored. This campaign is designed to educate rural teen boys about the health consequences of dip by tapping into what makes them unique: their natural curiosity and native digital search behaviors. With a unique “anti-call-to-action,” we dared them to engage with us, creating an innovative way to communicate the serious health consequences of dip use.
Brand:
FDA's The Real Cost
Client:
FDA Center for Tobacco Products
Agency:
FCB New York
Language:
English
FINALISTS
Sprite
Heat Happens - Don't lose to Heat
Google
Me Being Me, and Google Gets Me
Mastercard
Unknown Legend
