Youth Marketing

This category will honor those efforts that successfully communicate to teens or young adults.



CUXi 115 Energetic Youth

Brand: Yamaha
Client: Yamaha Motor
Agency: United Advertising

Finish It

After years of decline, smoking was being renormalized among teens. While young people know the dangers of regular smoking, many were social smokers who considered this not real smoking and were broadcasting their actions across the Insta-nation at scale, unwittingly helping Big Tobacco recruit the next generation of smokers. Realizing the only way to reverse this trend was leveraging our targets enormous social influence, we reinvented truth as a modern revolution to activate teens who dont smoke to band together to become the generation that ends smoking to FINISH IT."

Brand: Truth Initiative
Client: Truth Initiative
Agency: 72andSunny

Hassa Eliya

Brand: Zain
Client: Zain Iraq
Agency: J. Walter Thompson Beirut

2019_sg_2019_21_hero_1 Martell NCF The Curious Crew
2019_us_2019_e-3590-053_hero_1 5 Gum 5 Gum: Regrets to Fight Regrets
2019_ru_2019_1533_hero_1 Maybelline New York Viral video "SO DIFFERENT SKINS"

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