Youth Marketing

This category will honor those efforts that successfully communicate to teens or young adults.

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Quirky Riders Mobile Insurance


Brand: Quirky Riders Mobile Insurance
Client: Tokio Marine NEWA
Agency: Inspire Ad

Student Xiaoming Brand Launch Integrated Marketing


Brand: Uni-President China Student Xiaoming Tea
Client: Uni-President China
Agency: Leo Burnett

Madden Season

Madden NFL is one of the most iconic sports franchises in video game history. But after 26 years, it had lost cultural relevance. To get back into the conversation we embraced Internet culture, creating an over-the-top celebration of the intense, and often crazy, behaviors unique to Madden rivalries. This included a music video, social influencer content, and a real-time animated GIF engine powered by trash talk & Madden game footage. In the end, Madden broke sales records, and initiated a new generation of gamers into the Madden Madness.


Brand: EA Madden NFL 15
Client: EA Sports
Agency: Heat

2019_us_2019_e-3590-053_hero_1 5 Gum 5 Gum: Regrets to Fight Regrets
2019_us_2019_e-3696-959_hero_1 Burger King Prom King
2018_cn_2018_066_hero_1 Whisper Whisper×Mimeng Keep Going #LikeAGirl
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