Youth Marketing

This category will honor those efforts that successfully communicate to teens or young adults.

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Mivina: The Battle of Tastes

Despite the falling popularity of fast food, we raised the Mivina sales and returned its Throne in the category. Referring to the theme of The Games of Thrones, we launched two tastes and started a taste battle, the outcome of which depended on Eaters. We created a site, developed a key-visual and shot a commercial. Moreover, we launched OOH at universities and video in cinemas, created Coub channel and developed stickers for Viber. A squad of promoters supported the campaign. Thus, we raised the sales of Mivina, modernized the brand and returned its Noodle throne!


Brand: Mivina
Client: Nestle Ukraine
Agency: THINKMcCANN

The Cognitive Dress

Millennials hold the purse strings for 43% of IT spending. But how do you reach an audience that turns to popular culture, not to commercials, to judge technology brands? On fashions biggest night of the year, The Met Gala (themed Manus x Machina), IBMs AI technology, Watson, collaborated with Marchesa to design a Cognitive Dress that understood and responded to the mood of the crowd. IBM outperformed official Gala sponsor Apple on share of voice 5 to 1, and rose from 4thto 1stpreferred IT brand among U.S. millennials.


Brand: IBM
Client: IBM
Agency: Ogilvy & Mather

Gululu-Pet in a bottle

孩童饮水不足是家长普遍的痛点。我们发现孩子都爱玩游戏,由父母频频提醒不如让游戏教育孩子。Gululu互动水壶结合最新科技、独家彩色屏幕设计,以宠物养成+互动游戏来鼓励孩子主动养成饮水习惯,让孩子从此爱上喝水!
Insufficient drinking water for children is a common pain point for parents. We found that children love to play games, and parents often remind them to let the game educate their children. Gululu interactive kettle combines the latest technology, exclusive color screen design, pet development + interactive games to encourage children to actively develop drinking habits, so that children fall in love with drinking water!


Brand: Gululu
Client: Bowhead Technology
Agency: Cheil China

2019_sg_2019_21_hero_1 Martell NCF The Curious Crew
2019_us_2019_e-3590-053_hero_1 5 Gum 5 Gum: Regrets to Fight Regrets
2019_ru_2019_1533_hero_1 Maybelline New York Viral video "SO DIFFERENT SKINS"
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