Youth Marketing

Always Azad

Always aimed to raise awareness on period poverty in Pakistan especially amongst girls in school. Rallying the youth to “leave no girl behind, and together keep girls in school”. An influencer driven campaign that spread to over 4 million consumers with brand engagement rate of 15% and highest ever packs sold via E-commerce for any pads brand in a week.

Brand: Always
Client: P&G (
Agency: Adcom Pvt. Ltd.
Language: English

Be Present. Not Around.

We needed to sell more OMO. Instead, first, we sold an idea. Not just to OMO. To families across the Gulf. An idea inspired from an alarming data-driven insight. An idea that positively provoked parents to be more present with their children, not just around their children. An idea that elevated OMO’s purpose-driven journey of dirt being good. An idea that used social media but used it to get people off social media, through data-driven targeting and content. An idea that drove conversations, and growth for OMO’s brand and business.

Brand: Unilever - OMO
Client: OMO
Agency: FP7 McCann, Dubai
Language: English

McChinese Lessons

Brand: Xin Zhong Wen
Client: The Learning Lab
Agency: BLKJ Havas
Language: English