Youth Marketing
This category will honor those efforts that successfully communicate to teens or young adults.
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PROGRAM
2021 BRONZE
The Moshaya Family Animation
Juices category which was already losing relevance among kids further felt the heat as COVID19 crisis resulted in closure of schools and restrictions on movement for both adults and children meant that many families face enormous challenges as they try to navigate new ways of living together with limited avenues of entertainment. We collaborated with Moshaya Family, ranked as the biggest family content creator on YouTube in MENA to co-create their first ever-animated series which resulted in a gain of 3.2 pp of volume share.
Brand:
Almarai Long-Life Juices
Client:
Almarai Company
Agency:
Spark Foundry (KSA)
Language:
English
2021 BRONZE
Always Azad
Always observed that 60% of youth in Pakistan has a strong drive to be mobilizers for social good on digital platforms. We made them realize that millions of other girls in Pakistan aren’t able to attend school during menstruation as they use cloth which doesn’t provide adequate protection. As a result, we not only actively engaged with 3.4 million consumers but also mobilized them to change the lives of 60,000+ cloth-users.
Brand:
Always
Client:
P&G
Agency:
Adcom
Language:
English
2021 BRONZE
Jazz Super 4G Abhi
The communication leveraged a strong youth insight to position Jazz Super 4G as a brand of the NOW generation. The quirky play on the word ‘ABHI’ on every ad format from the TVC story & jingle, to the campaign visuals and a digital ad series made the campaign memorable and relatable to the millennial data junkies. The campaign delivered exceptionally well on all parameters, achieving 10.5% increase in Jazz Super 4G awareness, 5% increase in usage and 6% growth in subscribers.
Brand:
Telecom
Client:
PMCL JAZZ
Agency:
IAL Saatchi& Saatchi
Language:
English
FINALISTS
Forward for Education
The big brother comeback
What's Up
The land of Whatsupia
Rivaj Cosmetics
I Set my Own RIvaj - Rivaj Cosmetics
