Youth Marketing

This category will honor those efforts that successfully communicate to teens or young adults.

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Fragile friends


Brand: International Fund For Animal Welfare (IFAW)
Client: International Fund For Animal Welfare (IFAW)
Agency: Cheil

PX Mart-The Philosophy of Thrift


Brand: PXMart
Client: PXMart
Agency: Ogilvy & Mather Taipei

5 Gum Truth or Dare Challenge

In 2014 we had a game-changing idea for 5 Gum. The category was down and teens were a big reason why. So we transformed our packs into games of Truth or Dare that would give teens a reason to engage with 5 Gum again. But we didnt stop there we also gave them a way to earn the social currency they crave by making the in-pack game more social. The result? Our program contributed to a phenomenal 17% lift in sales velocity over the previous year .


Brand: 5 Gum
Client: Wm. Wrigley Jr. Company
Agency: Energy BBDO

2019_sg_2019_21_hero_1 Martell NCF The Curious Crew
2019_us_2019_e-3590-053_hero_1 5 Gum 5 Gum: Regrets to Fight Regrets
2019_ru_2019_1533_hero_1 Maybelline New York Viral video "SO DIFFERENT SKINS"
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