Engaged Community
This category is about managing effective, engaged communities. Entrants will be brands that are creating content, experiences, and platforms that get their communities to grow, act or amplify messaging in a way that directly relates to the brand's goal.
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2022 GRAND
Nije u redu u uredu
Ostvareni ciljevi u roku tri dana bez ulaganja u PR i online oglašavanje, dosad neviđeni angažman ciljne skupine, samoinicijativno javljanje medija, naslovnice novina i jačanje prepoznatljivosti udruge u javnosti, dosad su neviđeni rezultati za CESI - udrugu koja se tematikom prava žena bavi posljednje 24 godine. Kampanja je osvijestila predrasude koje postoje prema ženama, a preko 20000 osoba potpisalo je peticiju za promjenu Zakona o radu.
Brand:
Centar za edukaciju i istraživanje (CESI)
Client:
CESI - Centar za edukaciju, savjetovanje i istraživanje
Agency:
Señor. Dobro društvo za komunikaciju d.o.o.
Language:
Croatian
2022 GOLD
Not Just A Cadbury Ad 2.0
India’s 2nd Covid wave in 2021 proved to be a bigger setback for the small businesses. So, in the sales-critical Diwali season, when brands went back to the deep-discounting playbook on e-comm channels, Cadbury reinvented its 2020 edition of #NotJustACadburyAd yet again. It got a world-famous celebrity Shahrukh Khan to endorse countless-nameless stores along with its own by combining data and MarTech innovation. This use case proved to be useful again in uplifting 1000s of small-businesses, and registering a +35% jump in sales for Cadbury’s gifting in the pandemic.
Brand:
Cadbury Celebrations
Client:
Mondelēz India
Agency:
Ogilvy Mumbai
Language:
English
2022 SILVER
Revolutionising NGO funding in HK
This case successfully led one of the biggest covid-response efforts in the entire city, while at the same time flipping a trend of negative perception that the entire property category has been enduring over the past few years. Through quick and effective execution, New World Development solved one of the biggest challenges of the non-profit sector. This case study not only delivered results, but also a platform and model that will continue to be used for good in the future.
Brand:
Share for Good
Client:
New World Development
Agency:
MSL Hong Kong
Language:
English
FINALISTS
Ožujsko beer
Kumovi
Tarjeta Premia-BHD
Premiadores
Salami Súper Especial Induveca
La Expectativa Que Nadie Se Esperaba
