Engaged Community

This category is about managing effective, engaged communities.  Entrants will be brands that are creating content, experiences, and platforms that get their communities to grow, act or amplify messaging in a way that directly relates to the brand's goal.

2023 GRAND

NXT LVL

BMO needed to connect with a generation of customers who actively ignored them. So, BMO became the first financial institution to launch a channel on the world’s number one streaming platform, Twitch, to help gamers level up in gaming and in finances. BMO NXT LVL took a bank to a place none had been before, showing younger consumers that a traditional bank knew them better than they thought, and proved there is room for a financial institution to thrive within gaming culture.

Brand: BMO
Client: Bank of Montreal
Agency: FCB
Language: English

2023 SILVER

GET CRAZY FOR CRAZY THURSDAYS!

Before KFC’s Crazy Thursday campaign, no one has ever imaged such a simple promotion could be turned into a weekly online crazy festival. By leveraging the insight that every Thursday has already become a cathartic release for many young people, KFC rode on and amplified crazy stories drafted by youths to make crazy story creation a ritual for every Thursday. As a result, the brand successfully broke the homogenous promotion competition and won a ten-fold increase in monthly average exposure.

Brand: KFC
Client: Yum China
Agency: Ogilvy Shanghai
Language:

2023 SILVER

Extintos, la serie para salvar la amistad

Esta es la historia de cómo Poker, la cerveza de la amistad, capturó a jóvenes adultos colombianos, quienes afirman estar muy ocupados para verse con amigos, pero no para consumir contenido. La marca les mostró, a través de una serie web animada con mucho humor, cómo la amistad está en vías de extinción en la adultez moderna.

Brand: Poker
Client: ABInBev Colombia
Agency: DDB Colombia
Language: Spanish

FINALISTS

McDonald's Unbranded Menu

Sedal Disciplina con Sedal

Eudora Eudora Siàge