Engaged Community
This category is about managing effective, engaged communities. Entrants will be brands that are creating content, experiences, and platforms that get their communities to grow, act or amplify messaging in a way that directly relates to the brand's goal.
FILTER BY:
PROGRAM
2023 BRONZE
Trenzas de Libertad
"Trenzas de Libertad" es una iniciativa que busca promover el empoderamiento económico de las mujeres en el norte de Colombia. Inspirados en la historia de San Basilio de Palenque, donde las mujeres usaban trenzas como una forma de resistencia contra la esclavitud y la opresión, creamos nuevas trenzas que sirvan como mapas para llegar a los negocios de mujeres en la región. Esta campaña no solo rinde homenaje a las mujeres valientes del pasado, sino que también empodera a las mujeres de hoy para que sean independientes y libres económicamente.
Brand:
Cerveza Aguila
Client:
Bavaria - ABInbev Colombia
Agency:
DraftLine Colombia - ABInbev
Language:
Spanish
2022 GOLD
Not Just A Cadbury Ad 2.0
India’s 2nd Covid wave in 2021 proved to be a bigger setback for the small businesses. So, in the sales-critical Diwali season, when brands went back to the deep-discounting playbook on e-comm channels, Cadbury reinvented its 2020 edition of #NotJustACadburyAd yet again. It got a world-famous celebrity Shahrukh Khan to endorse countless-nameless stores along with its own by combining data and MarTech innovation. This use case proved to be useful again in uplifting 1000s of small-businesses, and registering a +35% jump in sales for Cadbury’s gifting in the pandemic.
Brand:
Cadbury Celebrations
Client:
Mondelēz India
Agency:
Ogilvy Mumbai
Language:
English
2022 SILVER
Revolutionising NGO funding in HK
This case successfully led one of the biggest covid-response efforts in the entire city, while at the same time flipping a trend of negative perception that the entire property category has been enduring over the past few years. Through quick and effective execution, New World Development solved one of the biggest challenges of the non-profit sector. This case study not only delivered results, but also a platform and model that will continue to be used for good in the future.
Brand:
Share for Good
Client:
New World Development
Agency:
MSL Hong Kong
Language:
English
FINALISTS
McDonald's
Unbranded Menu
HSBC Premier
HSBC Premier Elevate Campaign
Sedal
Disciplina con Sedal
